Implicit, Explicit, or Prospective Thinking and Measuring Human Emotions
Presented June 13, 2019
Presenters: Greg Stucky, Chief Research Officer
Behavioral scientists have identified three distinct modes of human thinking that are relevant to sensory and consumer research. Knowing these distinctions has value if employing this knowledge boosts product success by improving the accuracy and relevancy of sensory and consumer insights.
What are these three modes – implicit, explicit and prospective thinking? And, how do they impact consumers’ food product choices and how consumers internalize food product experiences?
In this webinar, you’ll learn:
- Definitions and implications of the three modes – implicit, explicit, and prospective thinking.
- Respective sources of response variation and experimental design control points to help sensory professionals understand how to control and account for these models of thinking in the design of sensory and consumer studies.
- Linkage of these three modes of thinking to a discrete emotions framework called the Emotions Insights Wheel.
- Case studies will show examples of how this behavioral framework improves measures of product discrimination and success prediction.
