Inspiring Successful Innovation to Create a Cleaner, Healthier and Happier World!
Recognized Industry Leadership
Whether it is marketing, brand positioning, idea generation or product development, InsightsNow has been recognized as a proven behavioral research leader. Our commitment to excellence—and to our client partners—by going beyond expectations has earned us recognition and awards across the fields in which we work.
18
Ph.Ds & Masters on staff
25+
Average years of experience
350
Brands we’ve helped improve
What Type of Marketing Research is Right for Your Project?
FUZZY FRONT-END CONCEPTS
Generate the best ideas by targeting behavioral white space at the front end of innovation—and focus your innovation team for success. Forge creative approaches to product development by rapidly learning via co-creation, co-design, implicit research and hybrid testing. Build an innovation strategy and disruptive concepts to activate consumer action.
INNOVATION & PRODUCT DEVELOPMENT
Identify the decision-making moments where consumers can be activated for the best results, and use these identified behaviors and emotions to inform effective product development. You can optimize your products using deep concept feedback, examine your entire product line performance, and find the best ways to innovate.
BRAND POSITIONING & MESSAGING
Use market research approaches to identify opportunities for successful brand positioning to leverage the interconnections of all the elements of a brand: benefits, emotions, actions, behaviors, and sensory cues. And when you look at consumer behavior, you can understand how to communicate the right messaging in the right moment.
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Our Latest News
Six Ways to Use Implicit Testing: New White Paper
Six Ways to Use Implicit Testing: New White Paper Behavioral research firm InsightsNow releases new white paper about utilizing implicit testing for claims, messaging, concept and product...
6 Applications of Implicit Testing
6 Applications Utilizing Implicit Methodology Why use the Implicit / Explicit Test? By studying implicit and explicit reactions through the InsightsNow Implicit / Explicit Test™, you are able to...
What Proprietary Research Communities Can Do For You!
Using a research community has many advantages, with one of the most important aspects being the speed at which members of the community can participate in a study. Communities allow direct...