Finding Answers Faster
With Online Behavioral Research
& Instant Online Quoting
Finding Answers Faster
With Online Behavioral Research
& Instant Online Quoting
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Inspiring Successful Innovation to Create a Cleaner, Healthier and Happier World!

Recognized Industry Leadership

Whether it is marketing, brand positioning, idea generation or product development, InsightsNow has been recognized as a proven behavioral research leader. Our commitment to excellence—and to our client partners—by going beyond expectations has earned us recognition and awards across the fields in which we work.

18

Ph.Ds & Masters on staff

25+

Average years of experience

350

Brands we’ve helped improve

What Type of Marketing Research is Right for Your Project?

FUZZY FRONT-END CONCEPTS

Generate the best ideas by targeting behavioral white space at the front end of innovation—and focus your innovation team for success. Forge creative approaches to product development by rapidly learning via co-creation, co-design, implicit research and hybrid testing. Build an innovation strategy and disruptive concepts to  activate consumer action. 

INNOVATION & PRODUCT DEVELOPMENT

Identify the decision-making moments where consumers can be activated for the best results, and use these identified behaviors and emotions to inform effective product development. You can optimize your products using deep concept feedback, examine your entire product line performance, and find the best ways to innovate.

BRAND POSITIONING & MESSAGING

Use market research approaches to identify opportunities for successful brand positioning to leverage the interconnections of all the elements of a brand: benefits, emotions, actions, behaviors, and sensory cues. And when you look at consumer behavior, you can understand how to communicate the right messaging in the right moment.

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