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Finding Answers Faster With Online Behavioral Research & Instant Online QuotingThrough Our Innovation Center
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Finding Answers Faster With Online Behavioral Research & Instant Online QuotingThrough Our Innovation Center

What Type of Marketing Research is Right for Your Project?

FUZZY FRONT-END CONCEPTS

Generate the best ideas by targeting behavioral white space at the front end of innovation—and focus your innovation team for success. Forge creative approaches to product development by rapidly learning via co-creation, co-design, implicit research and hybrid testing. Build an innovation strategy and disruptive concepts to  activate consumer action. 

INNOVATION & PRODUCT DEVELOPMENT

Identify the decision-making moments where consumers can be activated for the best results, and use these identified behaviors and emotions to inform effective product development. You can optimize your products using deep concept feedback, examine your entire product line performance, and find the best ways to innovate.

BRAND POSITIONING & MESSAGING

Use market research approaches to identify opportunities for successful brand positioning to leverage the interconnections of all the elements of a brand: benefits, emotions, actions, behaviors, and sensory cues. And when you look at consumer behavior, you can understand how to communicate the right messaging in the right moment.

Want Faster Market Research? Start with an Innovation Center Instant Quote!

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InsightsNow Supply Chain at SSP
Supply Chains at Society of Sensory Professionals Conference

Supply Chains at Society of Sensory Professionals Conference

We are looking forward to the upcoming Society of Sensory Professionals (SSP) annual conference in Savannah November 2-4, for a chance to once again share our expertise on this important topic. The theme of the conference is “Surviving to Thriving: Sensory Opportunity in a Decentralized Age​,” so navigating current supply chain issues fits well.