Inspiring Successful Innovation to Create a Cleaner, Healthier and Happier World!
Recognized Industry Leadership
Whether it is marketing, brand positioning, idea generation or product development, InsightsNow has been recognized as a proven behavioral research leader. Our commitment to excellence—and to our client partners—by going beyond expectations has earned us recognition and awards across the fields in which we work.
18
Ph.Ds & Masters on staff
25+
Average years of experience
350
Brands we’ve helped improve
What Type of Marketing Research is Right for Your Project?
FUZZY FRONT-END CONCEPTS
Generate the best ideas by targeting behavioral white space at the front end of innovation—and focus your innovation team for success. Forge creative approaches to product development by rapidly learning via co-creation, co-design, implicit research and hybrid testing. Build an innovation strategy and disruptive concepts to activate consumer action.
INNOVATION & PRODUCT DEVELOPMENT
Identify the decision-making moments where consumers can be activated for the best results, and use these identified behaviors and emotions to inform effective product development. You can optimize your products using deep concept feedback, examine your entire product line performance, and find the best ways to innovate.
BRAND POSITIONING & MESSAGING
Use market research approaches to identify opportunities for successful brand positioning to leverage the interconnections of all the elements of a brand: benefits, emotions, actions, behaviors, and sensory cues. And when you look at consumer behavior, you can understand how to communicate the right messaging in the right moment.
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Our Latest News
Find a Winner! The InsightsNow PlayOFF Tournament™ Approach
Are you trying to decide between multiple options to determine the most likely to bring success? Trying to hone product line optimization with competitive context? The InsightsNow PlayOFF...
To Nudge or Disrupt, That is the Question…
Utilization of the InsightsNow Implicit / Explicit Test™ helps us study the patterns of consumer behavior at a deeper level, and how the cues presented in association with a product or experience will trigger different types of behaviors.
InsightsNow In “Food Quality and Safety” Magazine
Our research was recently covered in an article by Andrea Tolu in Food Quality and Safety magazine called “Shelf Life and the Clean Label Movement”. Tolu dives into consumer demand for more...