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PANEL DISCUSSION
Winning Back Consumer Trust in the Food Industry
February 16th @ 2PM ET
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FUZZY FRONT-END CONCEPTS
Generate the best ideas by targeting behavioral white space at the front end of innovation—and focus your innovation team for success. Forge creative approaches to product development by rapidly learning via co-creation, co-design, implicit research and hybrid testing. Build an innovation strategy and disruptive concepts to activate consumer action.
INNOVATION & PRODUCT DEVELOPMENT
Identify the decision-making moments where consumers can be activated for the best results, and use these identified behaviors and emotions to inform effective product development. You can optimize your products using deep concept feedback, examine your entire product line performance, and find the best ways to innovate.
BRAND POSITIONING & MESSAGING
Use market research approaches to identify opportunities for successful brand positioning to leverage the interconnections of all the elements of a brand: benefits, emotions, actions, behaviors, and sensory cues. And when you look at consumer behavior, you can understand how to communicate the right messaging in the right moment.
Our Latest News
CPGMatters: Company ESG Policies for Consumer Trust
Our article, “Leveraging CPG Company ESG Policies for Consumer Trust,” highlights changes CPG companies are making in regard to corporate ESG (Environmental, Social, Governance) practices and how these ESG policies are viewed by target consumers—particularly how they impact consumer trust.
Sustainability 2100: Communicating Sustainability Performance Without Greenwashing
The “Purposeful Marketing: How to Communicate Sustainability Performance Without Greenwashing” panel at Sustainability 2100 spent time looking at consumer expectations around sustainability and what lenses consumers are using to look at businesses, brands, governments and NGOs in terms of sustainability practices.
Honing Your Plant-Based Product Strategies
Plant-based products were riding a wave for many years, with increased offerings in different categories. Recently, sales of plant-based products have been sluggish although consumers still aspire to purchase sustainable, healthy products. We have even seen press on manufacturing facilities for meat analogs being closed. So what is going on?
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