Inspiring Successful Innovation to Create a Cleaner, Healthier and Happier World!
Recognized Industry Leadership
Whether it is marketing, brand positioning, idea generation or product development, InsightsNow has been recognized as a proven behavioral research leader. Our commitment to excellence—and to our client partners—by going beyond expectations has earned us recognition and awards across the fields in which we work.
18
Ph.Ds & Masters on staff
25+
Average years of experience
350
Brands we’ve helped improve
What Type of Marketing Research is Right for Your Project?
FUZZY FRONT-END CONCEPTS
Generate the best ideas by targeting behavioral white space at the front end of innovation—and focus your innovation team for success. Forge creative approaches to product development by rapidly learning via co-creation, co-design, implicit research and hybrid testing. Build an innovation strategy and disruptive concepts to activate consumer action.
INNOVATION & PRODUCT DEVELOPMENT
Identify the decision-making moments where consumers can be activated for the best results, and use these identified behaviors and emotions to inform effective product development. You can optimize your products using deep concept feedback, examine your entire product line performance, and find the best ways to innovate.
BRAND POSITIONING & MESSAGING
Use market research approaches to identify opportunities for successful brand positioning to leverage the interconnections of all the elements of a brand: benefits, emotions, actions, behaviors, and sensory cues. And when you look at consumer behavior, you can understand how to communicate the right messaging in the right moment.
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Our Latest News
ESG Practices and CPG Companies
When CPG corporations are making changes to their products, their services or other arenas related to their ESG efforts, of foremost concern is how these changes will be perceived by consumers and in the wider marketplace.
Using Co-Creation for Innovation: IFT Conference
Incorporating co-creation methods improves the innovation process by bringing more voices earlier—which is especially helpful when focusing on new innovations or when incorporating key corporate initiatives like sustainability.
Insights Activation and Research Impact at InsightsNow
The application of insights should be broad, using uncovered consumer truths to power all stakeholders. That means working with product development and research teams, as well as marketing, creative, strategy, and innovation teams.