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Whether it is marketing, brand positioning, idea generation or product development, InsightsNow has been recognized as a proven behavioral research leader. Our commitment to excellence—and to our client partners—by going beyond expectations has earned us recognition and awards across the fields in which we work.
18
Ph.Ds & Masters on staff
25+
Average years of experience
350
Brands we’ve helped improve
What Type of Marketing Research is Right for Your Project?
FUZZY FRONT-END CONCEPTS
Generate the best ideas by targeting behavioral white space at the front end of innovation—and focus your innovation team for success. Forge creative approaches to product development by rapidly learning via co-creation, co-design, implicit research and hybrid testing. Build an innovation strategy and disruptive concepts to activate consumer action.
INNOVATION & PRODUCT DEVELOPMENT
Identify the decision-making moments where consumers can be activated for the best results, and use these identified behaviors and emotions to inform effective product development. You can optimize your products using deep concept feedback, examine your entire product line performance, and find the best ways to innovate.
BRAND POSITIONING & MESSAGING
Use market research approaches to identify opportunities for successful brand positioning to leverage the interconnections of all the elements of a brand: benefits, emotions, actions, behaviors, and sensory cues. And when you look at consumer behavior, you can understand how to communicate the right messaging in the right moment.
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Our Latest News
Untangling Emotions Webinar -Part 1
We recently shared our thoughts on “Defining Consumer Emotions for Market Research” on our blog, and dug even deeper into this topic in the first of our two-part webinar series, “Why Is There So...
Defining Consumer Emotions for Market Research
Getting on the same page about how to define what consumer emotions are and how they are used is important to the success of any innovation. It is part of being human to use the same words or...
How to Use Market Research for Functional Ingredient Benefit Association
Which Functional Ingredients could boost your brand with consumers?Consumers tend to look for a little something extra from the foods and beverages they purchase—like functional benefits. Added...