The Power of Context: A Key to Unlocking Consumer Complexities
September 28th @ 2PM ET
What Type of Marketing Research is Right for Your Project?
FUZZY FRONT-END CONCEPTS
Generate the best ideas by targeting behavioral white space at the front end of innovation—and focus your innovation team for success. Forge creative approaches to product development by rapidly learning via co-creation, co-design, implicit research and hybrid testing. Build an innovation strategy and disruptive concepts to activate consumer action.
INNOVATION & PRODUCT DEVELOPMENT
Discover decision-making moments where consumers can be activated for the best results, and use these identified behaviors and emotions to inform effective product development. Then optimize your products using deep concept feedback, examine your entire product line performance, and find the best ways to innovate.
BRAND POSITIONING & MESSAGING
Identify opportunities for successful brand positioning to leverage the interconnections of a brand’s elements: benefits, emotions, actions, behaviors, and sensory cues. Understand how to communicate the right message in the right moment.
Our Latest News
Date: Thursday, September 28 2 p.m ET (11 a.m. PT) With: Brian...
Understanding the role of human emotions in consumer choice is a passion and driving force for CEO Dave Lundahl which is explored in an interview in Food Technology Magazine. He applies this perspective in research to influence product innovation toward sustainability.
Are your product teams aligned with your brand strategy?
It’s Hard – but essential to design experiences people love.
Our moments-based behavioral approach …….
empowers you to activate insights
and align product and brand strategy –
building a healthier, happier world