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FUZZY FRONT-END CONCEPTS
Generate the best ideas by targeting behavioral white space at the front end of innovation—and focus your innovation team for success. Forge creative approaches to product development by rapidly learning via co-creation, co-design, implicit research and hybrid testing. Build an innovation strategy and disruptive concepts to activate consumer action.
INNOVATION & PRODUCT DEVELOPMENT
Identify the decision-making moments where consumers can be activated for the best results, and use these identified behaviors and emotions to inform effective product development. You can optimize your products using deep concept feedback, examine your entire product line performance, and find the best ways to innovate.
BRAND POSITIONING & MESSAGING
Use market research approaches to identify opportunities for successful brand positioning to leverage the interconnections of all the elements of a brand: benefits, emotions, actions, behaviors, and sensory cues. And when you look at consumer behavior, you can understand how to communicate the right messaging in the right moment.
Our Latest News
Going “business commando”
In my rush to answer last minute questions before I got out the door to the airport today I forgot to put my laptop into the laptop bag. I put all my other business essentials in, but missed one...
March Madness: InsightsNow Hits the Road
Natural Products Expo West, Quirk's Event Chicago, plus a new Naturally Trending™ report and webinar — all coming up in the month of March! InsightsNEWS: MARCH 2023 Where will we be this month?...
InsightsNow Achieves ISO 27001:2013 Data Security Certification
InsightsNow, a behavioral research and strategy firm, has hired Brian Briskey as a Senior Director of Strategic Consulting. Briskey will work closely with both sales and research teams to further advance client insights for cross-functional and cross-departmental alignment. The newly created role was formed to further support the company’s portfolio of strategic consulting services for innovation, brand and product development clients.
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