BehaviorLens Frameworks Approach

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The InsightsNow approach is applicable to any business model or challenge, because it is based on consumer behavior. Some areas where we’ve partnered to help with product innovationbranding and marketing are:

    • Consumer Packaged Goods
    • Food and Beverage
    • Health and Beauty Care
    • Healthcare
    • Insurance and Healthcare
    • Automotive
    • Financial Services
    • Technology Products and Services

and many more!

With this lens and the knowledge that behavioral science provides, we developed frameworks – mental schemes – to help us quickly and effectively use the right tools from our toolbox to address the wide range of challenges that our clients face in seeking insights.

InsightsNow BehaviorLens® Frameworks

 

is a group of frameworks we use to understand consumer journeys and influences on consumer behavior.

It is based on practical applications of behavioral science that  underpin how we fashion research techniques into methods and research plans.  This approach uses empathy in viewing consumers as human beings – people living out their lives in the context of a world of change.

BehaviorLens Frameworks include:

Habit Flywheel™

Relates to Brand,

Messaging, and

Innovation

Habit Flywheel behavioral research framework
Emotions Insight Wheel™

How to Motivate through Emotional Impact in the Moment

Understanding human experiences and feelings people have associated to products and product characteristics gets us to insights faster.

Destinations Insights™

How to Motivate through Emotional Impact in the Moment

Understanding human experiences and feelings people have associated to products and product characteristics gets us to insights faster. 

Modes of Thinking

Clarity in insights can be gained by controlling & measuring the different modes of thinking

BehaviorLens® frameworks were featured in an industry Outlook article in Quirks Research Journal.    

Find more about BehaviorLens® and its applications in Founder Dave Lundahl's latest book, Breakthrough Food Product Innovation.

or watch some of our past recorded WebinarsNow™ sessions.