The InsightsNow approach is applicable to any business model or challenge, because it is based on consumer behavior. Some areas where we’ve partnered to help with product innovation, branding and marketing are:
- Consumer Packaged Goods
- Food and Beverage
- Health and Beauty Care
- Insurance and Healthcare
- Financial Services
- Technology Products and Services
and many more!
With this lens and the knowledge that behavioral science provides, we developed frameworks – mental schemes – to help us quickly and effectively use the right tools from our toolbox to address the wide range of challenges that our clients face in seeking insights.
InsightsNow BehaviorLens® Frameworks
is a group of frameworks we use to understand consumer journeys and influences on consumer behavior.
It is based on practical applications of behavioral science that underpin how we fashion research techniques into methods and research plans. This approach uses empathy in viewing consumers as human beings – people living out their lives in the context of a world of change.
BehaviorLens Frameworks include:
Emotions Insight Wheel™
How to Motivate through Emotional Impact in the Moment
Understanding human experiences and feelings people have associated to products and product characteristics gets us to insights faster.