by | Oct 3, 2019

How do you pivot as a consumer product company in rapidly changing categories? 

 

Presented   October  2019

Presenters:  Dave Lundahl, CEO InsightsNow Inc.

 For example, the Plant-Based revolution is dramatically shaking up the burger category – creating new winners and losers.  The Impossible Burger and Beyond Beef Burger introductions are aligning with new consumer desires for plant-based healthy and environmentally conscious alternatives that taste authentic.

This webinar will focus on using behavioral KPIs to effectively pivot to win in rapidly changing categories. 

Using the plant-based burger category as a case to study, InsightsNow will introduce a new innovation strategy based on behavioral KPIs to model changes in consumer choice.