How do you pivot as a consumer product company in rapidly changing categories?
For example, the Plant-Based revolution is dramatically shaking up the burger category – creating new winners and losers. The Impossible Burger and Beyond Beef Burger introductions are aligning with new consumer desires for plant-based healthy and environmentally conscious alternatives that taste authentic.
This webinar will focus on using behavioral KPIs to effectively pivot to win in rapidly changing categories.
Using the plant-based burger category as a case to study, InsightsNow will introduce a new innovation strategy based on behavioral KPIs to model changes in consumer choice.