For a business strategy to suceed, it must shake up the status quo and disrupt consumer behavior habits.We found that marketers and innovators can influence or change consumer habits in three ways:
1. Target moments and routines, not people, to create upstream value
2. Translate ideas into products that offer better rewards to the consumer through effective de-sign
3. Reinforce new habits through a more holistic approach to your marketing mix
This is the foundation of InsightsNow’s BehaviorLens Approach®.