Are you wondering about the global reach of the Clean Label phenomena prevalent in the US? If your company markets their products internationally, consumers may have high expectations for clean ingredients and packaging.
How broad and deep is this concern for clean, understandable ingredient statements on processed products in your company's target international markets? To localize your product and message, awareness of this contextual area may make or break your products in that country.
In following the Clean Living research series, this webinar will look at Clean Label-related behaviors and attitudes of consumers in representative countries around the globe.