Quirk’s article – Behavioral frameworks essential tools in delivery of behavioral research insights

In the January issue 2019 of Quirk's Research Review Journal Dave Lundahl showcased a core basis for InsightsNow's research methodologies, that when one understands the essence of behavioral research through behavioral frameworks, you can better deliver the actionable insights that you promise.

Dave highlighted frameworks developed and used by InsightsNow that have proved valuable - the Habit Flywheel™ and the Emotions Insights Wheel™

INI Habit Flywheel
INI Emotions Insights Wheel v6

This framework lens helps researchers apply the most appropriate methodologies and interpret the results for useful insights more quickly.

Read the article here.

Download (PDF, 205KB)


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