Pet Foods – A Clean Label Deep Dive
Presented by: Karen Lynch, Sr. Director Qualitative Insights and Amy Mahony, Sr. Researcher Qualitative Insights.
Presented Thursday, November 15, 2 pm ETRegister Here
Headlines tell the story. “Human food trends driving pet food product innovation” —PETFOOD INDUSTRY.COM
Who are these Clean Label pet owners? How does the industry understand and deliver specifically what they want?
We asked pet owners in our Clean Label Enthusiast Community about their attitudes, habits, and priorities for providing their pets with “Clean” foods and treats. We found many insights to share regarding what they regard as safe, natural, and high quality.
Through this webinar, you’ll learn:
- Thoughts and beliefs of Clean Label pet owners
- Attributes that are most important in products and Clean Labels
- Why they trust and mistrust products/brands
- Ingredients seen as Clean or Not Clean
- Claims that resonate well or are suspect to buyers
- Trends to watch in the future
Get more information on research with Clean Label Enthusiasts on Pet Care.