Priorities and behavior adaptations with return to school
Presented Sept. 10
Presenters: Sarah Kirkmeyer, Sr. Director Client Partnerships and Ann Bracken, Sr. Director Business Development, InsightsNow Inc.
Going back to school this year is dramatically different for so many families in the US. With all of the changes related to COVID-19, lunch meal planning is adding another layer of stress and concern for families. The need for safe, wholesome and convenient lunches is paramount whether consuming at school via brown bag or cafeteria or at home with virtual/remote learning.
By leveraging behavioral research, we will learn about parental needs and wants for back to school lunches considering each of these schooling options. Together with an implicit/explicit approach for these 3 different moments (lunch at home, brown bag and cafeteria), we can capture important characteristics and ones where parents are willing to make tradeoffs. Then, by engaging with InsightsNow’s Clean Label Enthusiasts Community, we are able to uncover product ideas and consumer-driven innovation opportunities in each of these moments, relevant for today’s environment.
Engage with us during this webinar to see ways to provide nutritious yet relevant lunch options for kids across all types of learning environments.