As the free-from movement continues to gain momentum, product developers and marketers are challenged to know how to design products to have a perceived cleaner label. As an example, does paying a higher premium for sea salt vs regular salt matter? Does your target consumer care whether an ingredient is listed as natural or organic?
Join us as we introduce the “Clean Label Ingredient Score” and a new industry database being built in partnership with forward thinking ingredient suppliers. Users gain a deeper understanding into how consumers react to different ingredients in different contexts, and provide direction into the impact on their product choice behavior.
This webinar will highlight how using different ingredients or ingredient terminology can impact consumer behavior.
Learn ways to keep your business ahead of the trends.