Iterative development sprints using behavioral insights

Presented   April 2018

Presenters:  Dave Lundahl, CEO, and Karen Lynch, Director, Qualitative Services

The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this three-part series of WebinarsNow, you’ll learn about:

  • Agile approaches to innovation and how these differ from classical processes
  • Iterative, cooperative research
  • Case studies delving into these behavioral research approaches
  • Beyond Design – Commercialization Sprints (May 3)

Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.



View the other two presentations in this Accelerating Innovation series HERE

# 1 – March 2018  – “Clearing Up the Fuzzy Front End”

# 3 – May 2018:   “Commercialization Sprints”

See how you can accelerate successful innovations through behavioral research in this video.

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