Using Consumer Emotions to Predict Behavior

Using Consumer Emotions to Predict Behavior

by | Mar 15, 2021 | Blog, COVID-19

The disruption COVID-19 presented us with an opportunity to study the impact of consumer emotions on behavior. We examine this, among other COVID-19 impacts, in a new white paper called “What Has COVID-19 Taught Us About Consumer Behavior?” We studied the...
Changes in Social Behaviors During COVID-19

Changes in Social Behaviors During COVID-19

by | Mar 8, 2021 | Blog, COVID-19

The ongoing study focusing on InsightsNow’s proprietary community of trend-setting, forward-thinking shoppers called Clean Label Enthusiasts® (CLE) uncovered many truths and insights about consumer behavior during COVID-19. While shopping behaviors were majorly...
Changes in Purchasing Patterns During COVID-19

Changes in Purchasing Patterns During COVID-19

by | Mar 1, 2021 | Blog, COVID-19

Changes in shopping behavior occurred for a variety of reasons and a variety of ways during COVID-19. We explore them in our new white paper “What Has COVID-19 Taught Us About Consumer Behavior?” Some of the shopping changes we found were due to product availability,...
[Feb 24] Webinar – Innovation Center Training

[Feb 24] Webinar – Innovation Center Training

by | Feb 23, 2021 | Webinars

Expanding Your Access to Scores and Testing Date:   Wednesday, February 24, 3pm ET (12pm PT)    Presenters:   Amissa Sugden & Kayte Hamilton, Client Partner Director Register The Innovation Center has a new look and feel, and also more NEW testing apps. In this...