by Managing Editor | May 11, 2021 | Blog, COVID-19
Studying human behavior means we are always curious about what is going on in the world and why. As the COVID-19 vaccine rollout continues in the United States, we decided to check in with our research communities to help us gain a deeper understanding of reasons...
by Managing Editor | Mar 15, 2021 | Blog, COVID-19
The disruption COVID-19 presented us with an opportunity to study the impact of consumer emotions on behavior. We examine this, among other COVID-19 impacts, in a new white paper called “What Has COVID-19 Taught Us About Consumer Behavior?” We studied the...
by Managing Editor | Mar 8, 2021 | Blog, COVID-19
The ongoing study focusing on InsightsNow’s proprietary community of trend-setting, forward-thinking shoppers called Clean Label Enthusiasts® (CLE) uncovered many truths and insights about consumer behavior during COVID-19. While shopping behaviors were majorly...
by Managing Editor | Mar 1, 2021 | Blog, COVID-19
Changes in shopping behavior occurred for a variety of reasons and a variety of ways during COVID-19. We explore them in our new white paper “What Has COVID-19 Taught Us About Consumer Behavior?” Some of the shopping changes we found were due to product availability,...
by Managing Editor | Feb 23, 2021 | Webinars
Expanding Your Access to Scores and Testing Date: Wednesday, February 24, 3pm ET (12pm PT) Presenters: Amissa Sugden & Kayte Hamilton, Client Partner Director Register The Innovation Center has a new look and feel, and also more NEW testing apps. In this...