Clean Label – for Pets, too!

Pet Foods - A Clean Label Deep Dive

Headlines tell the story.   “Human food trends driving pet food product innovation”   PETFOOD INDUSTRY.COM

Who are these Clean Label pet owners?   How does the industry understand and deliver specifically what they want?

We asked pet owners in our Clean Label Enthusiast Community about their attitudes, habits, and priorities for providing their pets with "Clean" foods and treats.  We found many insights to share regarding what they regard as safe, natural, and high quality.

Find the Case Study here

Download (PDF, Unknown)

Also, view the webinar where you’ll learn:

    • Thoughts and beliefs of Clean Label pet owners
    • Attributes that are most important in products and Clean Labels
    • Why they trust and mistrust products/brands
    • Ingredients seen as Clean or Not Clean
    • Claims that resonate well or are suspect to buyers
    • Trends to watch in the future
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Webinar 14 – November 2018- Clean Label – for Pets, too!

Pet Foods - A Clean Label Deep Dive

Presented by:  Karen Lynch, Sr. Director Qualitative Insights and Amy Mahony, Sr. Researcher Qualitative Insights.

Presented Thursday, November 15, 2 pm ET

Headlines tell the story.   “Human food trends driving pet food product innovation”   PETFOOD INDUSTRY.COM

Who are these Clean Label pet owners?   How does the industry understand and deliver specifically what they want?

We asked pet owners in our Clean Label Enthusiast Community about their attitudes, habits, and priorities for providing their pets with "Clean" foods and treats.  We found many insights to share regarding what they regard as safe, natural, and high quality.

Through this webinar, you’ll learn:

    • Thoughts and beliefs of Clean Label pet owners
    • Attributes that are most important in products and Clean Labels
    • Why they trust and mistrust products/brands
    • Ingredients seen as Clean or Not Clean
    • Claims that resonate well or are suspect to buyers
    • Trends to watch in the future

Get more information on research with Clean Label Enthusiasts on Pet Care.

 

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Webinar 13 – October 2018- Human Insight, Not Just Data Hindsight

Bringing Consumer Tracking Data to Life

Presented Thursday, October 4, 2018

Can you find your human buyers & users through the tracking research you do?   What else could animate your tracking of product or brand performance, and customers' perceptions, attitudes, and behaviors?

Besides tracking  "what" behavior in your research, digging deeper into context of subjects' choices through specific tools can uncover the right "why" factors relevant to your business success.

Through this webinar, you’ll gain answers:

  • Why Tracking research IS important – what makes it most valuable? (Hint: it’s about Behavior!)
  • Relevancy? How this lens is critical for tracking programs
  • How can you breath more life into trackers – and what are the benefits?
  • Multi-dimensional insights: Integrating passive digital tracking + quantitative + qualitative
  • What’s your low-hanging fruit for making tracking research more alive?
    • Human Behavior Tracking
    • Digital Clickstream Tracking
    • Brand Health Tracking
    • Marcom Tracking

This webinar will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.

Hope to see you!

Download the pdf.

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Webinar 11 – July 2018- “Don’t Use That! Clean Label Movement: Non-Food Personal and Home Care Product Impact”

Presented Thursday, July 12, 2 pm ET

Clean label consumer decisions extend beyond food and beverage industry… Today’s shoppers—and the Clean Label Enthusiasts (CLE) in our online research community—are also looking for clean labels on the products they use for personal care and in their home. We are now conducting deep dives with consumers in specific non-food categories to uncover deeper, faster insights for product innovation and development in these sectors.

In the context of non-food categories, during this webinar we’ll share with you:

  • How CLEs define a clean label
  • Brands that are doing a great job of meeting CLE needs
  • Ingredients manufacturers should avoid to maintain a positive perception among this growing segment of the population.

Please join us for a webinar which will highlight some of the key findings from our research with Clean Label Enthusiasts in five non-food categories: Oral Care, Home Care, Hair Care, Fabric Care and Body Care.

Hope to see you there!

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