Webinar- The Alternative Protein Mindset: Cultivating Consumer Trust

Consumer attitudes to alternative proteins

Date:   Thursday, May 9,  2 pm ET

Presenter
:  
Dave Lundahl, CEO

What's going on with consumers and alternative protein products?

Besides vegans and vegetarians, Clean Label Enthusiasts and many general population omnivores are also opting more often for alternative proteins at meals instead of meats.  They could be motivated by health, sustainability, economic interests or a combination of these influences.  With this increasingly broad range of customers using alternative proteins, the need grows to understand their expectations, concerns, and desires from this category.

Food companies are answering the market interest with a host of new non-meat options, but have many questions about this new market. Some of these questions are:

    • What is the depth of acceptance for alternative proteins among the general population and among Clean Label Enthusiasts?
    • Which sources of information do these consumers trust?
    • Which alternative proteins are most and least accepted? How do perceptions of alternative proteins compare to perceptions of animal proteins?
    • What are the main reasons that individuals accept or avoid alternative proteins? Do consumers care most about health, taste, sustainability, affordability, or something else?
    • Which alternative protein best fits MY product category?

Snack bar with alternative proteinsInsightsNow posed these questions to their CLE community, as well as the general population, and uncovered behavioral insights to share at this webinar.

Join us to learn what we uncovered!                                 

Please follow and like us:
error

Webinar- Clean Label and the new Trust Economy

Transparency key to embracing the Clean Label challenge.

Speed innovation and strengthen claims using behavioral measures from the Clean Label community.

Date:   Thursday, April 4,  2 pm ET

Presenter
:  
Dave Lundahl, CEO

Trust. Influence. Reputation. Accountability.

Consumers are demanding more transparency in every aspect of their lives—especially in what they and their families eat, put in their mouths, place on their skin, and breath or come into contact from within their home environments.  Join us to dive into this free-from movement where 1 in 4 consumers demand a clean label in over half of the products they buy.

Learn why perception is reality, driven by the new trust economy where likes on social media signal trust more than marketing content from large corporations or scientific “facts” from academia or the government.

Backed by 19,000 responses from US primary shoppers and a database of hundreds of thousands of behavioral measures from a community of “Clean Label Enthusiasts™,” we will offer six recommendations for how to overcome the clean label challenge for market success.

Hear case studies from industry leaders who are accelerating their learning cycles through access to behavioral measures from Clean Label Enthusiasts.  They’re confidently making ingredient and claim decisions for brands they support from KPIs generated about consumer clean label perceptions.

Please join us for 30 minutes and bring your questions.  Imagine where you can apply this research to your innovation and marketing challenges.

We hope to see you there,
The Team at InsightsNow                                           

Please follow and like us:
error