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Webinar- Consumer Perceptions of Functional Ingredients in Food & Beverages

Consumers, Functional Foods, and Health Claims

Date:   Thursday, August 8     2 pm ET

Presenter:  Dave Lundahl, CEO

Register Here

Health claims have exploded recently for wide categories of foods & beverages.  These claims are often tied to specific food ingredients and address specific health benefits, such as for digestive, heart, bone, joint, or immune function.   With such a range, companies want to know where to focus for product innovation and labeling amid the maze of consumer demands.  Which health areas and claims are most important to consumers and affect their purchase decisions?

In this webinar we’ll explore how Clean Label Enthusiasts and general consumers view various health claims and differences between the groups.

You’ll find:

    • Which health claims are important for both Clean Label Enthusiasts and general consumers? We'll look at these claims:
      1. Promotes digestive health​
      2. Promotes heart health​
      3. Promotes bone/joint health​
      4. Increases energy​
      5. Has anti-inflammatory properties​
      6. Provides Immune Support​
    • How do these claims influence purchase decisions?
    • Which kitchen food ingredients do consumers “know” or believe provide those benefits?

We hope you can join us for the discussion first hand on Thursday. However, if you register and can’t attend, you’ll still receive access to the video afterwards.

Please register using the button above.

Join us to learn !                                 

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Webinar- The Future of Packaging in the New Trust Economy

Date:   Thursday, July 11     2 pm ET

Presenter:  Dave Lundahl, CEO

Register Here

What do consumers want and expect in product packaging now?  Besides protecting the integrity, safety, and sensory qualities of a product from production to use, what more is important to a consumer's purchase decision?

To help guide companies toward success, we recently surveyed consumers to learn their current perceptions, priorities, and desires for food packaging.

Some of these questions are:

    • What functions of food packaging are most important to you before product use?  prevent breakage or contamination, protect sensory properties (flavor, color, aroma, texture), weight, ease of opening & handling, provide long shelf-life, attractive shape, ease of storage.
    • What functions of food packaging are most important to you after product use? reducing waste for disposal, bio-degradation.
    • What types of packaging materials are most accepted, least accepted,
    • Which sources of information do these consumers trust?

This webinar shares behavioral insights uncovered from answers to these questions recently posed to consumers of their Clean Label Enthusiasts community and of the general population.

Join us to learn !                                 

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Webinar- The Alternative Protein Mindset: Cultivating Consumer Trust

Consumer attitudes to alternative proteins

Date:   Thursday, May 9,  2 pm ET

Presenter:  Dave Lundahl, CEO

Register Here

What's going on with consumers and alternative protein products?

Besides vegans and vegetarians, Clean Label Enthusiasts and many general population omnivores are also opting more often for alternative proteins at meals instead of meats.  They could be motivated by health, sustainability, economic interests or a combination of these influences.  With this increasingly broad range of customers using alternative proteins, the need grows to understand their expectations, concerns, and desires from this category.

Food companies are answering the market interest with a host of new non-meat options, but have many questions about this new market. Some of these questions are:

    • What is the depth of acceptance for alternative proteins among the general population and among Clean Label Enthusiasts?
    • Which sources of information do these consumers trust?
    • Which alternative proteins are most and least accepted? How do perceptions of alternative proteins compare to perceptions of animal proteins?
    • What are the main reasons that individuals accept or avoid alternative proteins? Do consumers care most about health, taste, sustainability, affordability, or something else?
    • Which alternative protein best fits MY product category?

Snack bar with alternative proteinsInsightsNow posed these questions to their CLE community, as well as the general population, and uncovered behavioral insights to share at this webinar.

Join us to learn what we uncovered!                                 

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Webinar- Clean Label and the new Trust Economy

Transparency key to embracing the Clean Label challenge.

Speed innovation and strengthen claims using behavioral measures from the Clean Label community.

Register Here

Date:   Thursday, April 4,  2 pm ET

Presenter:  Dave Lundahl, CEO

Trust. Influence. Reputation. Accountability.

Consumers are demanding more transparency in every aspect of their lives—especially in what they and their families eat, put in their mouths, place on their skin, and breath or come into contact from within their home environments.  Join us to dive into this free-from movement where 1 in 4 consumers demand a clean label in over half of the products they buy.

Learn why perception is reality, driven by the new trust economy where likes on social media signal trust more than marketing content from large corporations or scientific “facts” from academia or the government.

Backed by 19,000 responses from US primary shoppers and a database of hundreds of thousands of behavioral measures from a community of “Clean Label Enthusiasts™,” we will offer six recommendations for how to overcome the clean label challenge for market success.

Hear case studies from industry leaders who are accelerating their learning cycles through access to behavioral measures from Clean Label Enthusiasts.  They’re confidently making ingredient and claim decisions for brands they support from KPIs generated about consumer clean label perceptions.

Please join us for 30 minutes and bring your questions.  Imagine where you can apply this research to your innovation and marketing challenges.

We hope to see you there,
The Team at InsightsNow                                           

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