Webinar 9 – May 2018 “Accelerating Innovation through Agile Techniques-Part 3: Commercialization Sprints”

Thursday, May 3, 2 pm ET   “Commercialization Sprints”

 

 Hosted by InsightsNow: Dave Lundahl, CEO, and Greg Stucky, Chief Research Officer

After the fuzzy front end and defining a product design, commercialization steps become more agile with consumer behavior insights.

You now have a great product design explicitly and implicitly communicating benefits for a consumer target.  How do you successfully sprint to the finish line?

This will be the subject for part 3 of our WebinarsNow series on research techniques for agile innovation.

We will address how to rapidly iterate to avoid three major pitfalls for innovation teams.  The first is to rapidly learn through cost rationalization with a constant focus on the prize – maintaining the important cues that signal the benefits your brand will promise to target consumers.  The second is to apply rapid, iterative behavioral techniques to validate pricing and how your consumer target will react.  These techniques will address the importance of including the context of competitive sets to understand price sensitivity, and to ensure you do not alienate existing, and in fact gain new, brand fans as a result of your new product introduction.  We will discuss how to integrate these techniques into learning sprints that are validated through various kinds of test market.

This third webinar will discuss consumer research approaches that uncover consumer insights regarding the areas of ingredients, packaging, pricing, and promotion.

The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this three-part series of WebinarsNow, you’ll learn about:

  • Agile approaches to innovation and how these differ from classical processes
  • Iterative, cooperative research
  • Case studies delving into these behavioral research approaches
  • Beyond Design - Commercialization Sprints (May 3)

Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.

 

See how you can accelerate successful innovations through behavioral research in this video.

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Webinar 8- April 2018 – “Accelerating Innovation through Agile Techniques – Part 2: Translation through Iterative Design”

Presented Thursday, April 5, 2 pm ET   

 

 Hosted by InsightsNow: Dave Lundahl, CEO, and Karen Lynch, Director, Qualitative Services

The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this three-part series of WebinarsNow, you’ll learn about:

  • Agile approaches to innovation and how these differ from classical processes
  • Iterative, cooperative research
  • Case studies delving into these behavioral research approaches
  • Beyond Design - Commercialization Sprints (May 3)

Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.

 

View the other two presentations in this Accelerating Innovation series HERE

See how you can accelerate successful innovations through behavioral research in this video.

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Sprints, Iterations and Feedback Loops:

An Agile Approach to Research

As a research consultant focusing on product innovation and development, I do my best to maintain a pulse on new market entries and corporate initiatives. And hardly a day goes by when the word “innovation” doesn’t cross my radar, quite literally. Within the past week, two relevant articles surfaced in my inbox, highlighting the importance of innovation in the world of consumer-packaged goods:

 “Arla Foods: Developing a taste for innovation and a big slice of data.”

“Nestlé’s Milkybar world first with innovation to reduce sugar by 30%.”

Innovation. It’s literally everywhere. And it’s absolutely everything.

As some of you may know, at InsightsNow we’re kicking off Spring with a two-part webinar on Accelerating Innovation through Agile Techniques. Last month we addressed, “Clearing up the Fuzzy Front End.” This Thursday we’ll be focused on “Translation through Iterative Design.”  We’re highlighting how Agile methods help researchers get things done faster.

Why agile techniques? Well, for starters, you reduce financial risks when you aren’t spending six figures on fuzzy front-end research.  Also, you increase team motivation and morale with highly focused, high energy initiatives.  And perhaps most importantly, you boost success rates and get products to market faster when you incorporate feedback loops and iterative learning cycles.

Agile Innovation:  It Isn’t Just for Start-Ups Anymore

R&D, in collaboration with their Marketing and Consumer Insights teams, needs to attack the market like a start-up would: with continuous discovery and product delivery, minimizing risk and expense while maximizing return on investment, and iterative research.

Iterations are, in their simplest form, developmental cycles. Start-ups, if using the Scrum method, call each Iteration a Sprint. With Sprints, teams set incremental goals for what the Sprint is to accomplish, they plan initiatives designed to meet that goals, execute those projects, then reflect on what they learned and what they need to accomplish in their next Sprint.

Plan. Execute. Learn. Reflect. Repeat, adapting and improving.

Agile Research Techniques

Similar to start-up style Agile Sprints, here’s a format to consider for your next Agile Research “Sprint”:

  • Set out on a course of Discovery, intent to learn, by planning and executing affordable consumer research.
  • After, debrief, share insights, leveraging the reflections of your team for Inspiration.
  • Next, take Action; get to work on whatever it is you need to act upon before the next round, incorporating consumer feedback.
  • Test what you developed and/or launch back into Discovery. Failure is okay (remember I talked about reduced financial risks?). With each failure comes more learning.
  • Repeat until you Succeed.

InsightsNow Shares Agile Values

In 2017, we ranked on the GreenBook’s Grit Report list of top 50 Most Innovative Suppliers. We’re likely on the list because we share agile values with many of our clients and suppliers:

  • We appreciate individuals and our interactions over processes and tools (although we do have a tool or two up our sleeves).
  • We value customer collaborations, tweaking approaches based on feedback, and seeking out ways to work on projects together.
  • We break complex challenges into manageable chunks, incorporating feedback loops into proposals, presentations, and yes, even blog posts like this one.
  • We flexibly respond to change versus following a plan that no longer works or feels relevant.

(This year’s industry survey is out … have you taken it? If not, here’s the link: https://aytm.com/r1c93bb.)

Have you signed up for our webinar?

Remember, this week’s webinar will be focused on Translation Through Iterative Design. Won’t you join us as we discuss how to shift your mindset and your next research and innovation effort to one that is agile and affordable, while still effectively exploring, ideating and executing on your idea, product or service.  Here’s the link: https://www.insightsnow.com/webinar_accelerating_innovation/.

Thanks,

Karen Lynch

Senior Director Qualitative Research, InsightsNow Inc.

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Accelerating Innovation!

See how you can accelerate successful innovations through behavioral research in this video.

The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this two-part series of WebinarsNow, you’ll learn about:

  • Agile approaches to innovation and how these differ from classical processes
  • Iterative, cooperative research methodologies functioning as “learning sprints” and “feedback loops”
  • Case studies delving into these behavioral research approaches

Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.

Original Presentations:

Thursday, March 8, 2pm ET : “Clearing Up the Fuzzy Front End”

Attend Live!

Thursday, April 5, 2pm ET : “Translation Through Iterative Design”

 Hosted by InsightsNow: Dave Lundahl, CEO & Karen Lynch, Senior Director of Qualitative Insights

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Webinar 7 – March 2018 “Accelerating Innovation through Agile Techniques – Part 1: Clearing Up the Fuzzy Front End”

Thursday, March 8, 2pm ET : “Clearing Up the Fuzzy Front End”

Thursday, April 5, 2pm ET : “Translation Through Iterative Design”

Thursday, May 3, 2pm ET :  "Commercialization Sprints"

 Hosted by InsightsNow: Dave Lundahl, CEO, Karen Lynch, Senior Director of Qualitative Insights, and Greg Stucky, Chief Research Officer

The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this WebinarsNow series, you’ll learn about:

  • Agile approaches to innovation and how these differ from classical processes
  • Iterative, cooperative research methodologies functioning as “learning sprints” and “feedback loops”
  • Case studies delving into these behavioral research approaches

Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.

See how you can accelerate successful innovations through behavioral research in this video.

Please follow and like us:
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NGMR Awards: “2017 Industry Change Agent of the Year”

Thank you to our clients and industry leaders who nominated Dave Lundahl, InsightsNow CEO, as "2017 Industry Change Agent of the Year" by the Next Gen Market Research Group (NGMR) and Women in Research (WIRe).

NGMR annual award program for innovation and disruption in the MR industry honors CEO Dave Lundahl at KNect365’s The Market Research Event, October 24

The award recognizes Lundahl’s cutting-edge work on building innovative online research communities, particularly a community of Clean Label Enthusiasts™ to serve researchers in all facets of the food industry facing business challenges related to the free-from food movement. Lundahl accepted the award this morning, which was presented by Kristin Luck, Growth Strategist with Luck Collective and Founder of Women in Research (WIRe) and Tom H. C.  Anderson, CEO of OdinText.

“I am honored and thankful for the NGMR award, as InsightsNow strives to be a change agent in the industry,” Lundahl said, “Recognition for our new behavioral metrics and custom consumer communities underscores how powerful this new insights approach is in the industry—providing that faster, more informed decision making everyone needs.”

The annual NGMR award recognizes market research companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation—technological, methodological or otherwise—to drive research industry progress. Winners of the 2017 NGMR Awards included:

  • Dave Lundahl, Founder and CEO of InsightsNow: “2017 Industry Change Agent of the Year”
  • Gregory Weston, CEO of Incognito Research: “2017 Outstanding Disruptive Startup”
  • Lisa Courtade, Executive Director, Global Customer & Brand Insights, at Merck: “2017 Most Innovative Research Method”

Tom H.C. Anderson, one of the original founders of the NGMR award program, said, “The annual NGMR award program is by researchers for researchers, and it’s not just about innovation for the sake of innovation, it’s about sound innovation that makes sense for our field.”

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InsightsNow Adds Growth Strategist Kristin Luck to Board of Directors

23 October 2017 – Chicago, IL – InsightsNow, a research consultancy that specializes in applying the science of human behavior to custom research for product development, brand positioning and marketing messaging in order to achieve accelerated business success, has added growth strategist Kristin Luck to its Board of Directors.

Dave Lundahl, Founder and CEO of InsightsNow, said, “Kristin brings deep experience of great strategic value to our Board of Directors. As a serial entrepreneur with multiple successful exits her extensive background in applying technology to research is invaluable to our strategic growth.”

Kristin Luck is a serial research technology entrepreneur who now works across a variety of industries as a growth strategy consultant. With over 20 years of experience as a marketing measurement entrepreneur, Luck brings a focus on data driven nontraditional growth strategies to the InsightsNow Board. She is ranked as one of the top 100 sales and branding experts to follow on social media and most recently served as President/CMO of Decipher before its acquisition by FocusVision in 2014. Kristin also founded Women in Research, a not-for-profit organization with over 5,000 active community members globally.

Luck joins existing InsightsNow Board members Rich Carone, CEO at Korvis Automation; Simon Chadwick, Managing Partner at Cambiar Consulting and Chairman of the Insights Association; and Dave Lundahl, Founder and CEO of InsightsNow.

 

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Media Contact: Michelle Andre, michelle.andre@insightsnow.com;  415-577-8634

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