Webinar- Going Behavioral with The Implicit / Explicit Test

Research Applications of Implicit Measures of Emotions

Where are unique applications of implicit testing that provide the needed insights to speed innovation?

Date:   Thursday, March 7,  2 pm ET

Presenter
:  
Greg Stucky, Chief Research Officer

Research participants, as well as most people, want to give "right" answers, especially if asked to predict their future behavior.  With this challenge, how do you elicit honest, accurate predictors of their acceptance of products or ingredients?

Implicit testing leverages context to measure emotional and rational reactions which motivate decisions and behavior, especially acceptance vs avoidance behaviors.  This has a particular application with Clean Label Enthusiasts, providing insights into acceptance or avoidance of ingredients or component materials.

In this webinar, you'll learn:

  • How this approach works and examples of analytical and interpretation methods.
  • What questions are best suited for this approach.
  • How to differentiate products quantitatively based on their emotional impact profile.
  • How you can amp up your research with implicit testing.

Please join us for 30 minutes and bring your questions.  Imagine where you can apply this research approach to your innovation and marketing challenges.

We hope to see you there,
The Team at InsightsNow                                           

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Webinar 9 – May 2018 “Accelerating Innovation through Agile Techniques-Part 3: Commercialization Sprints”

Thursday, May 3, 2 pm ET   “Commercialization Sprints”

 

 Hosted by InsightsNow: Dave Lundahl, CEO, and Greg Stucky, Chief Research Officer

After the fuzzy front end and defining a product design, commercialization steps become more agile with consumer behavior insights.

You now have a great product design explicitly and implicitly communicating benefits for a consumer target.  How do you successfully sprint to the finish line?

This will be the subject for part 3 of our WebinarsNow series on research techniques for agile innovation.

We will address how to rapidly iterate to avoid three major pitfalls for innovation teams.  The first is to rapidly learn through cost rationalization with a constant focus on the prize – maintaining the important cues that signal the benefits your brand will promise to target consumers.  The second is to apply rapid, iterative behavioral techniques to validate pricing and how your consumer target will react.  These techniques will address the importance of including the context of competitive sets to understand price sensitivity, and to ensure you do not alienate existing, and in fact gain new, brand fans as a result of your new product introduction.  We will discuss how to integrate these techniques into learning sprints that are validated through various kinds of test market.

This third webinar will discuss consumer research approaches that uncover consumer insights regarding the areas of ingredients, packaging, pricing, and promotion.

View the first two presentations HERE

# 1 - Thursday, March 8:    “Clearing Up the Fuzzy Front End”

#2 - Thursday, April 5, 2pm ET :  "Translation through Iterative Design"

The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this three-part series of WebinarsNow, you’ll learn about:

  • Agile approaches to innovation and how these differ from classical processes
  • Iterative, cooperative research
  • Case studies delving into these behavioral research approaches
  • Beyond Design - Commercialization Sprints (May 3)

Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.

 

See how you can accelerate successful innovations through behavioral research in this video.

Please follow and like us:

Webinar 8- April 2018 – “Accelerating Innovation through Agile Techniques – Part 2: Translation through Iterative Design”

Presented Thursday, April 5, 2 pm ET   

 

 Hosted by InsightsNow: Dave Lundahl, CEO, and Karen Lynch, Director, Qualitative Services

The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this three-part series of WebinarsNow, you’ll learn about:

  • Agile approaches to innovation and how these differ from classical processes
  • Iterative, cooperative research
  • Case studies delving into these behavioral research approaches
  • Beyond Design - Commercialization Sprints (May 3)

Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.

 

View the first two presentations HERE

# 1 - Thursday, March 8:    “Clearing Up the Fuzzy Front End”

#2 - Thursday, April 5, 2pm ET :  "Translation through Iterative Design"

See how you can accelerate successful innovations through behavioral research in this video.

Please follow and like us:

Implicit Testing

Fast or slow decisions?

Implicit testing leverages context to measure whether reactions are implicit or explicit. The scores help you understand what motivates decisions and behavior, especially acceptance vs avoidance behaviors.

This has a particular application with Clean Label Enthusiasts, providing insights into acceptance or avoidance of ingredients or component materials. However, one can apply Implicit Testing in many situations to understand the nearly instantaneous reactions people have to your product, brand, claim, etc.

For examples of applications and data interpretation, view the recent webinar

"Going Behavioral with the Implicit / Explicit Test " 

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Accelerating Innovation!

See how you can accelerate successful innovations through behavioral research in this video.

The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this two-part series of WebinarsNow, you’ll learn about:

  • Agile approaches to innovation and how these differ from classical processes
  • Iterative, cooperative research methodologies functioning as “learning sprints” and “feedback loops”
  • Case studies delving into these behavioral research approaches

Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.

Original Presentations:

Thursday, March 8, 2pm ET : “Clearing Up the Fuzzy Front End”

Attend Live!

Thursday, April 5, 2pm ET : “Translation Through Iterative Design”

 Hosted by InsightsNow: Dave Lundahl, CEO & Karen Lynch, Senior Director of Qualitative Insights

Please follow and like us:

Webinar 7 – March 2018 “Accelerating Innovation through Agile Techniques – Part 1: Clearing Up the Fuzzy Front End”

Thursday, March 8, 2pm ET : “Clearing Up the Fuzzy Front End”

Thursday, April 5, 2pm ET : “Translation Through Iterative Design”

Thursday, May 3, 2pm ET :  "Commercialization Sprints"

 Hosted by InsightsNow: Dave Lundahl, CEO, Karen Lynch, Senior Director of Qualitative Insights, and Greg Stucky, Chief Research Officer

The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this WebinarsNow series, you’ll learn about:

  • Agile approaches to innovation and how these differ from classical processes
  • Iterative, cooperative research methodologies functioning as “learning sprints” and “feedback loops”
  • Case studies delving into these behavioral research approaches

Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.

See how you can accelerate successful innovations through behavioral research in this video.

Please follow and like us: