implicit testing Archives - Finding Answers Faster with Behavioral Research

June 7, 2019June 21, 2019

Webinar- Behavioral KPI’s for Identifying Winners -Measuring Human Emotions

Implicit, Explicit, or Prospective Thinking and Measuring Human Emotions

Date: Thursday, June 13, 2 pm ET

Presenter: Greg Stucky, Chief Research Officer

Behavioral scientists have identified three distinct modes of human thinking that are relevant to sensory and consumer research. Knowing these distinctions has value if employing this knowledge boosts product success by improving the accuracy and relevancy of sensory and consumer insights.

What are these three modes - implicit, explicit and prospective thinking? And, how do they impact consumers' food product choices and how consumers internalize food product experiences?

In this webinar, you'll learn:

Definitions and implications of the three modes – implicit, explicit, and prospective thinking.
Respective sources of response variation and experimental design control points to help sensory professionals understand how to control and account for these models of thinking in the design of sensory and consumer studies.
Linkage of these three modes of thinking to a discrete emotions framework called the Emotions Insights Wheel.

Case studies will show examples of how this behavioral framework improves measures of product discrimination and success prediction.

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February 21, 2019April 25, 2019

Webinar-Going Behavioral with Implicit / Explicit Testing

Implicit testing - Emotions activate decisions

Research Applications of Implicit Measures of Emotions

Where are unique applications of implicit testing that provide the needed insights to speed innovation?

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Date: Thursday, March 7, 2 pm ET

Presenter: Greg Stucky, Chief Research Officer

Research participants, as well as most people, want to give "right" answers, especially if asked to predict their future behavior. With this challenge, how do you dig deeper and elicit honest, accurate predictors of their acceptance of products or ingredients?

Implicit testing leverages context to measure emotional and rational reactions which motivate decisions and behavior, especially acceptance vs avoidance behaviors. This has a particular application with Clean Label Enthusiasts, providing insights into acceptance or avoidance of ingredients or component materials.

In this webinar, you'll learn:

How implicit/explicit testing works and examples of analytical and interpretation methods.
What questions are best suited for this approach.
How to differentiate products quantitatively based on their emotional impact profile.
How you can amp up your research with implicit testing.

Please join us for 30 minutes and bring your questions. Imagine where you can apply this research approach to your innovation and marketing challenges.

We hope to see you there,
The Team at InsightsNow

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April 18, 2018April 9, 2019

Webinar 9 – May 2018 “Accelerating Innovation through Agile Techniques-Part 3: Commercialization Sprints”

Thursday, May 3, 2 pm ET “Commercialization Sprints”

Hosted by InsightsNow: Dave Lundahl, CEO, and Greg Stucky, Chief Research Officer

After the fuzzy front end and defining a product design, commercialization steps become more agile with consumer behavior insights.

You now have a great product design explicitly and implicitly communicating benefits for a consumer target. How do you successfully sprint to the finish line?

This will be the subject for part 3 of our WebinarsNow series on research techniques for agile innovation.

We will address how to rapidly iterate to avoid three major pitfalls for innovation teams. The first is to rapidly learn through cost rationalization with a constant focus on the prize – maintaining the important cues that signal the benefits your brand will promise to target consumers. The second is to apply rapid, iterative behavioral techniques to validate pricing and how your consumer target will react. These techniques will address the importance of including the context of competitive sets to understand price sensitivity, and to ensure you do not alienate existing, and in fact gain new, brand fans as a result of your new product introduction. We will discuss how to integrate these techniques into learning sprints that are validated through various kinds of test market.

This third webinar will discuss consumer research approaches that uncover consumer insights regarding the areas of ingredients, packaging, pricing, and promotion.

View the first two presentations HERE

# 1 - Thursday, March 8: “Clearing Up the Fuzzy Front End”

#2 - Thursday, April 5, 2pm ET : "Translation through Iterative Design"

The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this three-part series of WebinarsNow, you’ll learn about:

Agile approaches to innovation and how these differ from classical processes
Iterative, cooperative research
Case studies delving into these behavioral research approaches
Beyond Design - Commercialization Sprints (May 3)

Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.

See how you can accelerate successful innovations through behavioral research in this video.

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April 9, 2018April 9, 2019

Webinar 8- April 2018 – “Accelerating Innovation through Agile Techniques – Part 2: Translation through Iterative Design”

Presented Thursday, April 5, 2 pm ET

Hosted by InsightsNow: Dave Lundahl, CEO, and Karen Lynch, Director, Qualitative Services

Watch Webinar

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this three-part series of WebinarsNow, you’ll learn about:

Agile approaches to innovation and how these differ from classical processes
Iterative, cooperative research
Case studies delving into these behavioral research approaches
Beyond Design - Commercialization Sprints (May 3)

View the other two presentations in this Accelerating Innovation series HERE

# 1 - March 2018 – "Clearing Up the Fuzzy Front End”

# 3 - May 2018: “Commercialization Sprints”

See how you can accelerate successful innovations through behavioral research in this video.

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March 27, 2018February 8, 2019

Capturing the Implicit Mind

QUANTITATIVE FRAGRANCE IMAGERY BY FREE ASSOCIATION

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March 27, 2018May 13, 2019

Implicit Testing and Product Acceptance

Implicit testing finds biases that impact buying decisions

Approach or Avoid: Implicit Testing

Research to help companies make faster, more informed clean label decisions requires accurate prediction of behavior reactions—approach or avoid—to branded products with given claims and ingredient labels. Asking a research participant to directly predict their behaviors in response to a brand, claim or ingredient is known to be a poor predictor of actual behavior.

Implicit testing avoids the inaccuracy of direct Q&A responses to yield a more accurate predictor of behavior. Through our simple context-based implicit questions, we capture native emotional (system 1) reactions as well as rational (system 2) thinking. As emotional choices are faster, measuring time to make a choice adds a valuable, new dimension for more informed product and brand decision making.

Where does this help me?

Therefore, it is an excellent technique to help researchers determine:

What ingredients to display to achieve a cleaner label?
What claims will result in the greatest approach reaction for an anticipated moment of use?
What contexts of use are associated with brand use among various segments of consumers?
How to screen consumers based on brand attitudes and/or behavioral predictions of “approach or avoid” reactions?

Implicit Testing Rationale

Implicit testing leverages context to measure emotional and rational reactions which motivate decisions. For example, within a breakfast occasion the behavioral reactions of participants may differ if the context for choosing a food item is a “convenient grab-and-go moment” or a “normal sit-down breakfast moment.”
Implicit testing measures not only approach or avoid, but the speed of response. This measure of response time quantifies whether an “approach or avoid” reaction is based on emotional (fast) or rational (slow) thinking.

Slow responses represent attitudes about brands, claims or ingredients which are poorly formed, or where the presented context is new to a participant. This forces the participant into a slower more rational thinking process about how to behave.

Fast responses represent well developed attitudes and strong memories within the presented context. This results in quick reactions based on pre-formed memories and emotions.

For examples of applications and data interpretation, view the recent webinar

"Going Behavioral with the Implicit / Explicit Test "

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March 27, 2018March 27, 2018

Accelerating Innovation!

See how you can accelerate successful innovations through behavioral research in this video.

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this two-part series of WebinarsNow, you’ll learn about:

Agile approaches to innovation and how these differ from classical processes
Iterative, cooperative research methodologies functioning as “learning sprints” and “feedback loops”
Case studies delving into these behavioral research approaches

Original Presentations:

Thursday, March 8, 2pm ET : “Clearing Up the Fuzzy Front End”

Attend Live!

Thursday, April 5, 2pm ET : “Translation Through Iterative Design”

Hosted by InsightsNow: Dave Lundahl, CEO & Karen Lynch, Senior Director of Qualitative Insights

See the Webinars!

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February 28, 2018April 9, 2019

Webinar 7 – March 2018 “Accelerating Innovation through Agile Techniques – Part 1: Clearing Up the Fuzzy Front End”

Thursday, March 8, 2pm ET : “Clearing Up the Fuzzy Front End”

Thursday, April 5, 2pm ET : “Translation Through Iterative Design”

Thursday, May 3, 2pm ET : "Commercialization Sprints"

Hosted by InsightsNow: Dave Lundahl, CEO, Karen Lynch, Senior Director of Qualitative Insights, and Greg Stucky, Chief Research Officer

View Webinar - March 8

How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?

In this WebinarsNow series, you’ll learn about:

Agile approaches to innovation and how these differ from classical processes
Iterative, cooperative research methodologies functioning as “learning sprints” and “feedback loops”
Case studies delving into these behavioral research approaches

See how you can accelerate successful innovations through behavioral research in this video.

Please follow and like us: