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Redefining HUTs to Predict Lift for Plant-Based Burger Winners

Presentation Date:   Thursday, December 12       2 pm ET, (11 am PT)

Presenters:  Dave Lundahl, CEO InsightsNow 

Greg Stucky, Chief Research Officer InsightsNow Inc. 

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Home use tests offer researchers opportunities to test products in real-life situations.  However, the traditional metrics are not useful for predicting how the products would change real-life product choice behavior.

Join this webinar to learn about how new behavioral KPIs were generated from home use testing (HUT) to gauge the lift in category share from trial of the Beyond Burger™.

This case study offers an exciting example for how to redefine HUTs for a wide range of new products to make business decisions.

 

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Webinar- A Global Review of the Clean Living Phenomena

Presentation Date:   Thursday, November 14 2 pm ET, (11 am PT)

Presenters:  Greg Stucky, Chief Research Officer InsightsNow Inc. 

Register Here

Are you wondering about the global reach of the Clean Label phenomena prevalent in the US?   If your company markets their products internationally, consumers may have high expectations for clean ingredients and packaging.

How broad and deep is this concern for clean, understandable ingredient statements on processed products in your company's target international markets?  To localize your product and message, awareness of this contextual area may make or break your products in that country.  

 In following the Clean Living research series, this webinar will look at Clean Label-related behaviors and attitudes of consumers in representative countries around the globe. 

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