Untangling Emotions Webinar -Part 1
We recently shared our thoughts on “Defining Consumer Emotions for Market Research” on our blog, and dug even deeper into this topic in the first...
Untangling Emotions Webinar -Part 1
Defining Consumer Emotions for Market Research
Defining Consumer Emotions for Market Research
Getting on the same page about how to define what consumer emotions are and how they are used is important to the success of any innovation. It...
Creating Emotions Insights Statements
Creating Emotions Insights Statements
January 20 & 27 2 p.m ET (11 a.m. PT) Presenter: Greg Stucky, Chief Research Officer, InsightsNowJanuary 20 - Part 1 Why are we confused...
Talking Emotions at Pangborn 2021
Talking Emotions at Pangborn 2021
Talking about Emotions Testing Research at Pangborn Earlier this month, we participated in the Pangborn Sensory Science Symposium. We attended...
The COVID-19 Vaccine: Whys, Why Nots, and Actions
The COVID-19 Vaccine: Whys, Why Nots, and Actions
Studying human behavior means we are always curious about what is going on in the world and why. As the COVID-19 vaccine rollout continues in the...
Using Consumer Emotions to Predict Behavior
Using Consumer Emotions to Predict Behavior
The disruption COVID-19 presented us with an opportunity to study the impact of consumer emotions on behavior. We examine this, among other...
Impact of COVID-19 Disruption on Consumer Behavior and Emotions: New White Paper
Impact of COVID-19 Disruption on Consumer Behavior and Emotions: New White Paper
Behavioral research firm InsightsNow releases a new white paper looking at shifting consumer sentiments, shopping patterns, emotional impacts,...
Webinar- Behavioral KPI’s for Identifying Winners -Measuring Human Emotions
Webinar- Behavioral KPI’s for Identifying Winners -Measuring Human Emotions
Implicit, Explicit, or Prospective Thinking and Measuring Human Emotions Presented June 13, 2019 Presenters: Greg Stucky, Chief Research...