THE SCORING CENTER

An unparalleled database of implicit consumer scores

Quickly look up behavioral scores for ingredients, supplements, claims, benefits, and brands to make quick decisions about how to build and position products in ways which will impact behavior the most.

These applications provide access to unique consumer scores that can be used to generate reports for product developers and marketers to know how design and develop products that nudge and disrupt consumer behaviors. 

The InsightsNow Scoring Center is the only syndicated open source of behavioral data on consumers’ implicit reactions to ingredients and their benefits and associations.

Using these apps you can:

  • Quickly look up behavioral scores comparing ingredients, claims, benefits, and brands to make quick product development and positioning decisions.
  • Generate reports comparing various ingredients to develop, design and market new products
  • Track changes in consumer perceptions toward ingredients to maintain and grow market share

FOOD & BEVERAGE INGREDIENT SCORES

Understand how “clean” consumers perceive F&B ingredients to be by category and moment to help develop and position products.

SUPPLEMENT INGREDIENT SCORES

Understand how “clean” consumers perceive various supplements and their ingredients to  help develop and position products.

INGREDIENT IMPLICIT ASSOCIATIONS & BENEFITS

Identify which benefits consumers naturally associate with various ingredients to create intuitive connections to your product.