Our Latest News

Oct 2021 4

[October 21] Webinar: The Newness Effect = implicit emotional impact & behavioral disruption

By Admin | Implicit Applications, Webinars

Connecting the dots between implicit emotional impact and behavioral disruption October 21 2 p.m ET (11 a.m. PT) Presenter: Dave Lundahl, CEOThe ability to predict how a new product will disrupt behavior of individual consumers or a product category is a...

Sep 2021 30

Six Ways to Use Implicit Testing: New White Paper

By Michelle Andre | Hot Topics, News, White Paper

Six Ways to Use Implicit Testing: New White Paper Behavioral research firm InsightsNow releases new white paper about utilizing implicit testing for claims, messaging, concept and product research 30 September 2021 – Portland, OR – InsightsNow, a behavioral...

Sep 2021 20

The Trust Economy: How is the pandemic shaping consumers?

By Admin | Webinars

For the past four years, including this time during the pandemic, InsightsNow® has been tracking a group of consumers we call Clean Label Enthusiasts™. This proprietary research community consists of a group of people who look at ingredients on the front and back...

Sep 2021 1

[September 16] Webinar: COVID and the Trust Economy – How is the pandemic shaping what we trust and the landscape of innovation opportunities?

By Admin | Webinars

September 16 2 p.m ET (11 a.m. PT) Presenter: Dave Lundahl, CEOA central question for business today is "What is the "new normal" of life for consumer behaviors? Over the course of the pandemic, people have changed behaviors based on their core values and who...

Aug 2021 31

6 Applications of Implicit Testing

By Admin | White Paper

6 Applications Utilizing Implicit Methodology Why use the Implicit / Explicit Test? By studying implicit and explicit reactions through the InsightsNow Implicit / Explicit Test™, you are able to gather the insights needed to impact future consumer behavior—either...