Implicit Testing and Aspirational Shopping at the SSP Conference
While many motivations exist behind people's purchase decisions, health, wellness and sustainability aspirations play a growing role. These rising purchasing reasons are something we are calling an “aspirational” compass for shoppers.
Supply Chains at Society of Sensory Professionals Conference
We are looking forward to the upcoming Society of Sensory Professionals (SSP) annual conference in Savannah November 2-4, for a chance to once again share our expertise on this important topic. The theme of the conference is “Surviving to Thriving: Sensory Opportunity in a Decentralized Age,” so navigating current supply chain issues fits well.
InsightsNews: Health, Wellness & Sustainability Impacts on Shopper Behavior
Consumers WANT to shop for a more sustainable and healthier future, but HOW they actually shop is a different story.
Activating Attribute Insights: Challenges and Solutions
We’ve been buzzing about Insights Activation here at InsightsNow. Gathering insights through best market research approaches for the project is critical of course, but this entails taking those insights and “going beyond.”
The Aspirational Shopper in the Real World
While many motivations exist behind people's purchase decisions, health, wellness and sustainability aspirations play a growing role. These rising purchasing reasons are something we are calling an “aspirational” compass for shoppers.
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Implicit Testing and Aspirational Shopping at the SSP Conference
While many motivations exist behind people's purchase decisions, health, wellness and sustainability aspirations play a growing role. These rising purchasing reasons are something we are calling an “aspirational” compass for shoppers.
The Aspirational Shopper in the Real World
While many motivations exist behind people's purchase decisions, health, wellness and sustainability aspirations play a growing role. These rising purchasing reasons are something we are calling an “aspirational” compass for shoppers.
ESG Practices and CPG Companies
When CPG corporations are making changes to their products, their services or other arenas related to their ESG efforts, of foremost concern is how these changes will be perceived by consumers and in the wider marketplace.