Untangling Emotions Webinar -Part 1
We recently shared our thoughts on “Defining Consumer Emotions for Market Research” on our blog, and dug even deeper into this topic in the first of our two-part webinar series, “Why Is There So Much Confusion About Emotions?” This webinar, hosted by our Chief...
Defining Consumer Emotions for Market Research
Getting on the same page about how to define what consumer emotions are and how they are used is important to the success of any innovation. It is part of being human to use the same words or phrases to describe very different things. Thus, when it comes to...
How to Use Market Research for Functional Ingredient Benefit Association
Which Functional Ingredients could boost your brand with consumers?Consumers tend to look for a little something extra from the foods and beverages they purchase—like functional benefits. Added ingredients to foods and beverages can provide a perceived functional...
[January 20 & 27] Webinar: Creating Emotions Insights Statements
January 20 & 27 2 p.m ET (11 a.m. PT) Presenter: Greg Stucky, Chief Research Officer, InsightsNowJanuary 20 - Part 1 Why are we confused by emotions? In research we often blend information about people, their attitudes, moods, and emotions. It’s not...
Embracing a ‘Fail Fast’ Mindset for Innovation
How often in life do you win big by breaking things? In our final webinar for 2021, we explored components of what it means to fail faster during innovation and new product development processes. We were joined by Mimi Sherlock (IFF) and Cheryl Stella Dalisay...
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InsightsNow In “Food Quality and Safety” Magazine
Our research was recently covered in an article by Andrea Tolu in Food Quality and Safety...