THE LEARNING CENTER
A behavioral knowledge library at your fingertips

The InsightsNow Learning Center offers unparalleled access to instant knowledge and insights into the why of consumer behavior. Here you can browse recently published Behavioral Reports—with topics like packaging impacts and trends, plant-based burger and alternative protein insights, diet trends and consumer trust. You can select, download and start using these insights immediately to make business decisions. 

The InsightsNow Behavioral Learning Center is your go-to resource for understanding the why of consumer behavior. Here you can:

  • Review the InsightsNow team’s expert take on key consumer behavior trends in our Behavioral Reports
  • Explore how other clients are approaching similar challenges by downloading cases studies 
  • Learn new ways to understand consumer behavior or develop new products and messaging by accessing white papers and testing approach overviews

Behavioral Reports

A library of resources for specific topics related to the "free-from movement" and our Clean Label Enthusiasts®. Topical reports range from packaging impacts and trends, plant-based burger and alternative protein insights, diet trends and consumer trust.

Case Studies

A closer look into how InsightsNow has helped specific business partners, clients, and brands through behavioral research methodologies.

White Papers

Short, topical based papers intended for practical applications related to various industries who depend on behavioral techniques to leverage consumer insights.

eBooks

Resources to foster thought leadership within companies. These publications explore deeper theoretical bases of InsightsNow's unique behavioral approaches to consumer insights.

Webinars

Missed a session? Check out our past presentations from our monthly webinar series to catch up on the latest thought leadership.

COVID-19 Tracker

The Coronavirus was a major disruption for life and business. Early into the pandemic, InsightsNow started tracking consumer behaviors and how perceptions and buying patterns shifted throughout 2020.

22 Behavioral Reports & Growing

BEHAVIORAL REPORTS

The InsightsNow Learning Center offers unparalleled access to instant knowledge and insights into the why of consumer behavior. Here you can browse recently published Behavioral Reports—with topics like packaging impacts and trends, plant-based burger and alternative protein insights, diet trends and consumer trust. You can now download and start using these insights immediately to assist you in making business decisions.

Plant-Based Burgers

Supplements – Usage Trends & Personalization Interest

Ketogenic Supporting Supplements

Supplements – Immunity Boosters

Influencing Consumer Behavior

Supplements – Clean Label Meaning & Preferred Flavors & Benefits

Supplements – Attitudes & Usage

Trends & Social Media Effects on Clean Label Concerns

Plant-based Burgers and Scorecarding

Packaging Impact on Consumer Behavior – Part 2

Packaging Impact on Consumer Behavior – Part 1

Clean Label Lifestyle Diet Trends

Ingredients Reactions & the Evolution of the Free-From Movement

Global Trends in Clean Living – Europe

Global Trends in Clean Living – Asia

Global Trends in Clean Living – Western Hemisphere

Clean Label and Functional Ingredients

Free-From Forecasts and Resolutions

Consumer Trust and the Free-Form Movement

Clean Label Consumers and Alternate Proteins

Product Scorecards Predict Choice

Defining Consumer Reactions Using the Clean Label Ingredient Score

Case Studies

Clean Label – for Pets, too!

Baked Bean’s Commercial Hits Fan Moment

Mobile Fuels Video Growth

Build a Mobile Savvy Shopping App

Verizon Media (AOL) -Unlimited Shopping

Emotions testing deepens consumer connections

Fast-tracking Concept Selection using Implicit Tests

Uncover prospective thinking and apply insights to
clean label product development

Using Playoff Tournament™ to
land on the winning option

eBooks & White Papers

EBOOKS & WHITE PAPERS

White Papers and eBooks are tools that foster Thought leadership. A “thought leader” is someone who is seen as an expert in a specific field; they’re capable of introducing new ideas and influencing other people in the industry to make certain decisions or take certain actions.

Thought leadership is also a way to help your brand stand out in a crowded market. If there are dozens of companies like yours, but yours is the only one with a reputed expert at the helm, you’ll stand a much better chance of winning a larger share of customers than your competitors.

Using these resources can help you improve both your brand differentiation and build additional respect & trust!

What Has COVID-19 Taught Us About Consumer Behavior?

Applying Neuromarketing
to Enable Better Product Marketing, Development and Innovation

Product Spark™

New Insights
for Market Disruption
Introducing the Habit Flywheel™

Cues Approach Boost New Product Survival

Capturing the Implicit Mind

Co-design!  Zero to Final Specification in Three Days

Ensure A Successful Product Launch Using These 5 Agile Research Sprints

Applying the Ingredient Clean Label
Score for Clean Label Product Design

Behavioral Frameworks –
Achieving Behavioral Insights, Metrics and Key Performance Indicators

Webinars

WEBINARS

Missed a recent webinar? Want to review the content from a past session? Check out the WebinarsNow Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Covid-19 Tracker

COVID-19 TRACKER

Our continuing study of Clean Living Consumers and their response to the disruption of the COVID-19 pandemic is yielding insights to prepare for the coming new “normal”. 

A series of webinars in fall of 2020 shared results and will continue to share updates.

This study looks closely at how mindsets and behaviors are changing through the course of adjusting to the disruption:

  • Changes in the Mindset of Consumers
  • Shopping Behavior Changes
  • Tradeoffs/Product switches and why
  • Key motivators for behaviors