THE LEARNING CENTER
A behavioral knowledge library at your fingertips
The InsightsNow Learning Center offers unparalleled access to instant knowledge and insights into the why of consumer behavior. Here you can browse recently published Behavioral Reports—with topics like packaging impacts and trends, plant-based burger and alternative protein insights, diet trends and consumer trust. You can select, download and start using these insights immediately to make business decisions.
The InsightsNow Behavioral Learning Center is your go-to resource for understanding the why of consumer behavior. Here you can:
- Review the InsightsNow team’s expert take on key consumer behavior trends in our Behavioral Reports
- Explore how other clients are approaching similar challenges by downloading cases studies
- Learn new ways to understand consumer behavior or develop new products and messaging by accessing white papers and testing approach overviews
A library of resources for specific topics related to the "free-from movement" and our Clean Label Enthusiasts®. Topical reports range from packaging impacts and trends, plant-based burger and alternative protein insights, diet trends and consumer trust.
A closer look into how InsightsNow has helped specific business partners, clients, and brands through behavioral research methodologies.
Short, topical based papers intended for practical applications related to various industries who depend on behavioral techniques to leverage consumer insights.
Resources to foster thought leadership within companies. These publications explore deeper theoretical bases of InsightsNow's unique behavioral approaches to consumer insights.
Missed a session? Check out our past presentations from our monthly webinar series to catch up on the latest thought leadership.
The Coronavirus was a major disruption for life and business. Early into the pandemic, InsightsNow started tracking consumer behaviors and how perceptions and buying patterns shifted throughout 2020.
22 Behavioral Reports & Growing
The InsightsNow Learning Center offers unparalleled access to instant knowledge and insights into the why of consumer behavior. Here you can browse recently published Behavioral Reports—with topics like packaging impacts and trends, plant-based burger and alternative protein insights, diet trends and consumer trust. You can now download and start using these insights immediately to assist you in making business decisions.
Supplements – Usage Trends & Personalization Interest
Ketogenic Supporting Supplements
Supplements – Immunity Boosters
Influencing Consumer Behavior
Supplements – Clean Label Meaning & Preferred Flavors & Benefits
Supplements – Attitudes & Usage
Trends & Social Media Effects on Clean Label Concerns
Plant-based Burgers and Scorecarding
Packaging Impact on Consumer Behavior – Part 2
Packaging Impact on Consumer Behavior – Part 1
Clean Label Lifestyle Diet Trends
Ingredients Reactions & the Evolution of the Free-From Movement
Global Trends in Clean Living – Europe
Global Trends in Clean Living – Asia
Global Trends in Clean Living – Western Hemisphere
Clean Label and Functional Ingredients
Free-From Forecasts and Resolutions
Consumer Trust and the Free-Form Movement
Clean Label Consumers and Alternate Proteins
Product Scorecards Predict Choice
Defining Consumer Reactions Using the Clean Label Ingredient Score
Clean Label – for Pets, too!
Baked Bean’s Commercial Hits Fan Moment
Mobile Fuels Video Growth
Build a Mobile Savvy Shopping App
Verizon Media (AOL) -Unlimited Shopping
Emotions testing deepens consumer connections
Fast-tracking Concept Selection using Implicit Tests
Uncover prospective thinking and apply insights to
clean label product development
Using Playoff Tournament™ to
land on the winning option
eBooks & White Papers
EBOOKS & WHITE PAPERS
White Papers and eBooks are tools that foster Thought leadership. A “thought leader” is someone who is seen as an expert in a specific field; they’re capable of introducing new ideas and influencing other people in the industry to make certain decisions or take certain actions.
Thought leadership is also a way to help your brand stand out in a crowded market. If there are dozens of companies like yours, but yours is the only one with a reputed expert at the helm, you’ll stand a much better chance of winning a larger share of customers than your competitors.
Using these resources can help you improve both your brand differentiation and build additional respect & trust!
What Has COVID-19 Taught Us About Consumer Behavior?
to Enable Better Product Marketing, Development and Innovation
for Market Disruption
Introducing the Habit Flywheel™
Cues Approach Boost New Product Survival
Capturing the Implicit Mind
Co-design! Zero to Final Specification in Three Days
Ensure A Successful Product Launch Using These 5 Agile Research Sprints
Applying the Ingredient Clean Label
Score for Clean Label Product Design
Behavioral Frameworks –
Achieving Behavioral Insights, Metrics and Key Performance Indicators
Missed a recent webinar? Want to review the content from a past session? Check out the WebinarsNow Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.
Our continuing study of Clean Living Consumers and their response to the disruption of the COVID-19 pandemic is yielding insights to prepare for the coming new “normal”.
A series of webinars in fall of 2020 shared results and will continue to share updates.
This study looks closely at how mindsets and behaviors are changing through the course of adjusting to the disruption:
- Changes in the Mindset of Consumers
- Shopping Behavior Changes
- Tradeoffs/Product switches and why
- Key motivators for behaviors