On a quest to impact product innovation — from challenges to inspirations — Dave Lundahl and Greg Stucky will trace their journey of more than 20 years. There have been unexpected twists and turns as the industry evolved, and they discovered much about the ‘whys’ of consumer choice. Their experience led to creating frameworks such as the Habit Flywheel, moments landscape, aspirational compass, cues discovery, and implicit testing. Along the way, Simon Chadwick – a global visionary for the insights industry – came to play an important role.

Join the team as they discuss the future of insights and the ongoing quest to achieve greater business impact through consumer research.

You will learn:

  • How have insights professionals and the industry changed?
  • What are the biggest challenges facing the insights professional and industry?
  • What approaches and advances are needed to overcome the challenges?