When can you trust the implicit nature of CATA?

At the recent Pangborn Sensory Science Symposium in Edinburgh, we presented on CATA and measuring implicit behavior. Understanding implicit consumer behavior is vitally important when you are looking to impact your target audiences’ decisions and buying behaviors. In Check-All-That-Apply (CATA), we aim to understand what percent of the population has a belief or perception. By measuring response time when administering a CATA study, you can capture implicit behavioral insights you need to make better product or service innovation decisions.

Check out our CATA presentation here http://bit.ly/320zQ4N

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