Trust is key to improving and easing relationships.  It suffers from perceived broken promises.

In the food industry there are the friction points around sustainability related promises.  What are some solutions?

February 16, 2023, 2pm ET (11am PT)

    Trust is an important barrier in food industry where just 43% of shoppers state they trust the US food system. Trust is a contributor to greenhushing, a reticence among many marketers to make sustainability claims for fear of being called out for “green washing.”

    In this panel discussion we consider the underlying causes of trust and how the food industry can win back consumer trust.

     

    Let’s understand trends and solutions! 

    • Examine consumer insights that show evidence of mistrust in food systems.
    • Discover key sources that consumers trust for food information.
    • Look at specific issues consumers are examining like: health, safety, claims, ethical sourcing and sustainability.
    • Explore communication strategies to rebuild consumer trust in companies and products.

    Panelists:

    Moderator

    Dave Lundahl

    Dave Lundahl

    CEO

    InsightsNow Inc.

    Mickie French

    Mickie French

    Executive Director

    Center for Food Integrity

    Noel Anderson

    Noel Anderson

    Immediate Past President

    Institute of Food Technologists

    Carrie Janot

    Carrie Janot

    V.P. Marketing

    InsightsNow Inc.

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