Aspirational Personas video form

Aspirational Personas video form

Discover Shopper Aspirational Personas Walk through personas with InsightsNow’s CEO & Founder,  Dave Lundahl In our recent “Aspirational Compass” shopper study, we uncovered seven different key personas that can help us understand the aspirations consumers...

SSP 2022 Posters Form embed

With one form, you can see three posters that InsightsNow presented at the 2022 SSP Conference. Topics cover: Collaboration of culinary and sensory research Aspirational personas Reformulation challenges during supply chain disruption  ...
Tracker- Aug 2021 – Trust Economy

Tracker- Aug 2021 – Trust Economy

Adapting to the New Normal dAugust 30, 2021 Over the pandemic Trust Emerges as a Key Motivator  Trust is a Control Mechanism to help people cope with concerns and fears. Trust in the US Food System & who should be responsible for food safety Since 2019,...