Discover Shopper Aspirational Personas

Walk through personas with InsightsNow's CEO & Founder,  Dave Lundahl

In our recent “Aspirational Compass” shopper study, we uncovered seven different key personas that can help us understand the aspirations consumers have and how to address the gaps between those aspirations and shopping reality.

The study included nearly 3,000 primary shoppers in the United States, including shoppers from among InsightsNow’s Clean Label Enthusiasts® community. Using the behavioral science framework of Maslov’s Hierarchy of Needs, our study was able to gain these insights on shopper diversity and understand how to best reduce the “gap” for each persona.

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