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Enhancing CLT’s with behavioral implicit testing – why it’s a MUST!

Enhancing CLT’s with behavioral implicit testing – why it’s a MUST!

by Shelly Lundahl | Jan 12, 2021 | News

Using implicit testing during CLT’s for deeper understanding of consumers    We don’t just do CLT’s, we do Implicit CLT’s…..It’s a Big Deal!   Gaining insights so that you can truly meet the needs of your target audiences with your...
InsightsNow’s New Innovation Center Opens Access to Behavioral Research for Product and Marketing Decisions

InsightsNow’s New Innovation Center Opens Access to Behavioral Research for Product and Marketing Decisions

by Shelly Lundahl | Jan 6, 2021 | Hot Topics, News

Users can leverage InsightsNow’s behavioral research expertise, the latest consumer reports, proprietary behavioral scores and research methods in the Innovation Center.   7 January 2021 – Portland, OR – InsightsNow, a behavioral research firm, has launched their...
Impact of COVID-19 Disruption on Consumer Behavior and Emotions: New White Paper

Impact of COVID-19 Disruption on Consumer Behavior and Emotions: New White Paper

by Dave Lundahl | Dec 11, 2020 | COVID-19, News

Behavioral research firm InsightsNow releases a new white paper looking at shifting consumer sentiments, shopping patterns, emotional impacts, and motivations 3 December 2020 - Portland, OR - InsightsNow, a behavioral research firm, has released a new white paper,...
SCALE TO COMMERCIALIZE: Products & Packaging Commercialization

SCALE TO COMMERCIALIZE: Products & Packaging Commercialization

by Dave Lundahl | Dec 11, 2020 | CRAEVS, Hot Topics

By Webb Girard and Dave Lundahl   Once a final prototype gold standard has been developed, the next sprint in the CRAEVS solution is to rapidly scale up the processing of the prototype into a commercially produced product.  This sprint involves Benchtop...
FIND YOUR FOCUS: Clean Label Category Review

FIND YOUR FOCUS: Clean Label Category Review

by Shelly Lundahl | Nov 18, 2020 | Blog, CRAEVS, Hot Topics, News

Gain category and competitive insights, uncover the opportunities for success By Emily Cruz (CuliNex) and Dave Lundahl (InsightsNow) While there are many different product development philosophies, the product development process looks relatively similar across...
SSP Virtual Fall 2020 – Envisioning the future of Sensory Science

SSP Virtual Fall 2020 – Envisioning the future of Sensory Science

by Shelly Lundahl | Nov 12, 2020 | Blog, Events, Hot Topics, News

Our team took on the 2020 Society of Sensory Professionals virtual conference October 28-November 5, to both learn more and speak about the future of the sensory field. The show kicked off with an opening keynote by Sam Latif, Procter & Gamble’s Company...
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