March 26-27 The Quirk’s Event – Chicago
InsightsNow is excited to be at Quirk’s Chicago again this year – to renewing friendships and making new connections! We’ve been busy reimagining ways to boost the success of product teams. Look for this panel assembled by CEO Dave Lundahl to...Moments that Matter – Product Usage
How to Craft Winning Product Usage Experiences In the ever-evolving realm of consumer behavior, relying on traditional demographic-based strategies often proves insufficient. At InsightsNow, we understand that consumers are not mere statistical entities; they are...2024 Predictions: The Top Five Trends Shaping the Future of Consumer Behavior
As we kick off 2024, the landscape for product innovators and marketers is evolving in response to economic, political, and cultural shifts. In this dynamic environment, staying ahead requires a keen understanding of emerging trends. We’ve analyzed current...The Magical Mystery Moment (and why it matters)
Rethinking Innovation through Moments In our recent event “Reimagine. Reinvent. The changing face of consumer research,” Greg Stucky, IN Chief Research Officer spoke to the challenges of forecasting and scenario planning, highlighting the need to comprehend...Media Coverage: “Making Sense of Consumer Complexity”
Understanding the role of human emotions in consumer choice is a passion and driving force for CEO Dave Lundahl which is explored in an interview in Food Technology Magazine. He applies this perspective in research to influence product innovation toward sustainability.