March 26-27  The Quirk’s Event – Chicago

March 26-27 The Quirk’s Event – Chicago

InsightsNow is excited to be at Quirk’s Chicago again this year – to renewing friendships and making new connections!   We’ve been busy reimagining ways to boost the success of product teams.  Look for this panel assembled by CEO Dave Lundahl to...
Moments that Matter – Product Usage

Moments that Matter – Product Usage

How to Craft Winning Product Usage Experiences In the ever-evolving realm of consumer behavior, relying on traditional demographic-based strategies often proves insufficient. At InsightsNow, we understand that consumers are not mere statistical entities; they are...
The Magical Mystery Moment  (and why it matters) 

The Magical Mystery Moment  (and why it matters) 

Rethinking Innovation through Moments In our recent event “Reimagine. Reinvent. The changing face of consumer research,” Greg Stucky, IN Chief Research Officer spoke to the challenges of forecasting and scenario planning, highlighting the need to comprehend...