News Archives

Implicit Testing and Aspirational Shopping at the SSP Conference

by Managing Editor | Sep 30, 2022 | Blog, Hot Topics

Consumers’ actual behavior may not always equate with how they hope or aspire to behave. At InsightsNow we call this “the gap.” In a recent study we looked at the gap between aspirational buys, and actual (situational) buys in food and beverage by asking consumers...

InsightsNews: Health, Wellness & Sustainability Impacts on Shopper Behavior

by Managing Editor | Sep 16, 2022 | News

Attention Brands! Learn how to bridge the gap between consumers wanting to shop for a sustainable future, and how they actually shop. View in browser InsightsNEWS: SEPT 2022 Product Innovation for a More Sustainable Future Consumers WANT to shop for a more sustainable...

Activating Attribute Insights: Challenges and Solutions

by Managing Editor | Sep 6, 2022 | Blog, News, Webinars

We’ve been buzzing about Insights Activation here at InsightsNow. Gathering insights through best market research approaches for the project is critical of course, but this entails taking those insights and “going beyond.” In our webinar, “Challenges and Solutions to...

The Aspirational Shopper in the Real World

by Managing Editor | Sep 3, 2022 | Blog, Hot Topics

While many motivations exist behind people’s purchase decisions, health, wellness and sustainability aspirations play a growing role. These rising purchasing reasons are something we are calling an “aspirational” compass for shoppers. Since 2017, InsightNow has...

InsightsNow at IIEX Behavior: Applying Behavioral Science

by Managing Editor | Sep 1, 2022 | Events, News, Upcoming Events

attemberWe can’t wait to see you at IIEX Behavior 2022, coming up in Chicago September 13-14. InsightsNow has been to this conference before, and it is a not-to-be-missed event that digs into the latest and most powerful behavioral science approaches being used today....

ESG Practices and CPG Companies

by Managing Editor | Aug 6, 2022 | Blog, Hot Topics, News

CPG Matters recently published an article by Dale Buss titled “How CPG Companies Ensure Their Brands Are ESG Sensitive.” The article digs into an increasingly important topic for CPG companies, ESG for “Environmental, Social and Governance” matters. After hearing on...