In the January issue 2019 of Quirk's Research Review Journal Dave Lundahl showcased a core basis for InsightsNow's research methodologies, that when one understands the essence of behavioral research through behavioral frameworks, you can better deliver the actionable insights that you promise.
Dave highlighted frameworks developed and used by InsightsNow that have proved valuable - the Habit Flywheel™ and the Emotions Insights Wheel™
This framework lens helps researchers apply the most appropriate methodologies and interpret the results for useful insights more quickly.
We invited attendees at the Corporate Researchers Conference this fall to play with LEGO® bricks in response to a research question and watched their creative juices flow. They enjoyed building models with their hands while uncovering new insights into their own relationship to their research. This directed play moved professional researchers into imagining themselves in future scenarios using an innovative approach, PlayFULL Insights,which unlocks System 3 (Prospective) thinking. Through play they expressed their aspirations for the future and provided examples of PlayFull applications for consumer research and other problem solving.
In this webinar, we'll:
Share models created by researchers along with their stories
Demonstrate the power of play to help people dig deeply into their imaginative Prospective, or System 3, thinking
Show applications of this approach to group problem solving for many arenas
Spoiler alert: PlayFULL Insights® is a qualitative method where participants use LEGO® bricks to build stories in response to carefully-crafted questions working towards faster and greater understanding of key research needs. The models created become tangible representations of people’s thoughts; the stories they tell provide insight into their memories and imaginations and the complex nuances of their prospective thinking.
Please join us on Thursday, January 10, at 2:00 pm ET, for a webinar which will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.
Headlines tell the story. “Human food trends driving pet food product innovation” —PETFOOD INDUSTRY.COM
Who are these Clean Label pet owners? How does the industry understand and deliver specifically what they want?
We asked pet owners in our Clean Label Enthusiast Community about their attitudes, habits, and priorities for providing their pets with "Clean" foods and treats. We found many insights to share regarding what they regard as safe, natural, and high quality.
Through this webinar, you’ll learn:
Thoughts and beliefs of Clean Label pet owners
Attributes that are most important in products and Clean Labels
Why they trust and mistrust products/brands
Ingredients seen as Clean or Not Clean
Claims that resonate well or are suspect to buyers
Trends to watch in the future
Please join us on Thursday, Nov. 15, at 2:00 pm ET, for a webinar
You can swing by our Booth #112—you can't miss us, we will have Legos® set up for you to share your PlayFULL Insights.™. Come "play" with us! (You could WIN too: Take a photo of your Lego creation, post it on Twitter, and tag @insightsnow and #CRC2018. Winner will be chosen Wednesday!)
Greg will be speaking with our client Dolores Oreskovich from Nestle Health Sciences on "Consumers In Charge: Using Iterative Learning Sprints For Rapid, Agile, Market Response" on Wednesday, October 10, at 11:15am, learn more here. If you'd like a preview of the topic, you can read this article all about it http://bit.ly/2xGciVX.
Can you find your human buyers & users through the tracking research you do? What else could animate your tracking of product or brand performance, and customers' perceptions, attitudes, and behaviors?
Besides tracking "what" behavior in your research, digging deeper into context of subjects' choices through specific tools can uncover the right "why" factors relevant to your business success.
Through this webinar, you’ll gain answers:
Why Tracking research IS important – what makes it most valuable? (Hint: it’s about Behavior!)
Relevancy? How this lens is critical for tracking programs
How can you breath more life into trackers – and what are the benefits?
Multi-dimensional insights: Integrating passive digital tracking + quantitative + qualitative
What’s your low-hanging fruit for making tracking research more alive?
Human Behavior Tracking
Digital Clickstream Tracking
Brand Health Tracking
Marcom Tracking
This webinar will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.
Are you attending the SSP conference at the Hilton in Cleveland?
If so, we are all over the show and hope you can join us.
Join us to get a sneak peek at what we've been up to this past year with our Clean Label Enthusiasts™ research community and what's in the pipeline. This unique research community from InsightsNow is made up of “forward thinking” primary shoppers in a rapidly growing consumer segment—with distinct points of view about ingredients, claims and brands. The community gives you the opportunity to quickly find answers and insights to solve your business challenges—and respond in an agile and effective manner to consumer demands. To learn more, email us at info@insightsnow.com.
Wednesday evening, we’ve got something special planned for you, starting at 8pm. We want you to join us, but there are some fun parameters – to learn more about your “password” to attend, click here.
And the fun continues! On Friday, September 28 at 8:30am, we are hosting an SSP Workshop: “Advancing Sensory Science by Integrating Perceptual, Cognitive, and Behavioral Psychology” with Dave Lundahl, CEO & Founder, InsightsNow; Alissa Galatz, Senior Sensory Scientist, Tyson; Mimi Sherlock, Global Director, Strategic Insights, International Flavors & Fragrances; and Greg Stucky, Chief Research Officer, InsightsNow.
Why is an understanding of Prospective, or System 3, thinking important? As behavioral researchers, we not only seek to understand consumer behavior, we strive to understanding the thought processes behind exhibited behaviors. We seek insights into these thought processes so that we can influence them—to encourage consumers to continue with a particular behavior (maintaining their status as core users) or change a behavior (ultimately increasing usage and/or adopting use of a product or service).
Cognitive psychologists, most notably Nobel Memorial Prize-winning author Daniel Kahneman, raised our awareness of the dichotomy between modes of thought: System 1 vs. System 2, fast vs. slow, or implicit vs. explicit thinking. System 3 thinking has been uncovered in more recent work from those studying modes of decision-making thought processes: Prospection, or the generation and evaluation of mental representations of possible future, is not simply fast or slow… it is something else working in tandem with those thought processes.
And by digging into this third mode of thinking, we can overcome business challenges ranging from marketing and messaging strategies to new brand positioning and planning.
At the end of this webinar, you’ll have gained:
Relative awareness of the three modes of thinking: Implicit, Explicit and Prospective
Key examples of consumer decision making which rely on each of the three systematic thinking modus
Exclusive exposure an innovative way to access consumers’ System 3 or prospective thoughts: PlayFULL Insights
Spoiler alert: PlayFULL Insights® is a qualitative method where participants use LEGO® bricks to build stories in response to carefully-crafted questions working towards faster and greater understanding of key research needs. The models created become tangible representations of people’s thoughts; the stories they tell provide insight into their memories and imaginations and the complex nuances of their prospective thinking.
Please join us on Thursday, September 13, at 2:00 pm ET, for a webinar which will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.
Innovative qualitative approach supports consumer-driven product development ideation and facilitated problem-solving for marketing and brand strategy research
Press Release
28 August 2018 – Chicago, IL
InsightsNow, a behavioral research firm, has added an innovative new approach to the qualitative research toolbox offered to their clients, PlayFULL Insights® (PFI). PFI is an application of the LEGO® SERIOUS PLAY®method—a facilitated thinking, communication and problem-solving technique where participants use LEGO® bricks to build stories in response to a trained moderator’s carefully-crafted questions.
PlayFULL Insights® fosters “prospective thinking”—a mode of thinking identified by psychologists as “System 3”—one of three ways to make decisions. Two other types of thinking are “System 1” where people make decisions fast using intuitive, more impulsive mental processes and System 2 where decisions are made more slowly using rational processes. Prospective “System 3” thinking involves remembering the past to anticipate future outcomes—where motives for decisions are based on anticipatory emotions such as desire, hope, fear and intrigue.
Photo by Kelly Sikkema on Unsplash
“PlayFULL Insights allows participants to use fresh new thinking as they build, share and reflect upon their personally created 3-D models,” said Karen Lynch, Senior Director of Qualitative Insights at InsightsNow and original co-creator of PFI. “Stories about their models becomes the basis for group discussion. By using this unique and innovative method, new and actionable insights are uncovered, and clients can amplify the wisdom they seek for their market research initiatives.”
With PFI, participants cycle through rounds of play—using Lego® bricks to create models that represent anticipated outcomes and feelings about projected use moments; describe how conceptual products and anticipated solutions might be applied; illustrate what products and solutions might look like; or indicate point and counter points to various positioning or statements of logic. This play-based, behavioral methodology helps accelerate the discovery of solutions to business challenges.
PFI was developed by Karen Lynch, and Siri Lynn of Idea Exchange, in 2016. That same year, PlayFULL Insights was awarded the Next Gen Market Research (NGMR) Disruptive Innovator Award—an award that recognizes the demonstration of harnessing disruptive innovation to drive research industry progress.
“We are thrilled to welcome PlayFULL Insights into the InsightsNow toolbox of unique, behavioral and psychological research approaches,” said Dave Lundahl, Founder and CEO of InsightsNow. “The approach correlates with and enhances our other agile techniques, all with the goal of getting to insights faster for our clients.”
For many consumers, clean label has become the norm. For others, clean label may only inform a part of their purchasing decisions. In this course, we will look to uncover the nuances that exist between different consumer personas and the impact this has on different clean label purchasing behaviors and the implications for manufacturers.
While consumers want many different things when it comes to clean label, it is imperative that manufacturers understand the regulatory and legal guidelines to minimize and eliminate risk. This is a challenging task considering the ingredient landscape for delivering against consumers clean label requirements continues to evolve. As part of this course, you will interact with a consumer panel, and hear directly from brand representatives about overcoming the challenges of going clean label.
Program Focus:
Product Development & Ingredient Innovations
Appropriate for Intermediate-Level Professionals In:
As part of your registration, you will receive course materials, lunches, refreshment breaks, and a certificate of attendance. Course presentation materials are distributed electronically; bringing your laptop or tablet is recommended.
For a business strategy to suceed, it must shake up the status quo and disrupt consumer behavior habits.
We found that marketers and innovators can influence or change consumer habits in three ways:
1. Target moments and routines, not people, to create upstream value
2. Translate ideas into products that offer better rewards to the consumer through effective de-sign
3. Reinforce new habits through a more holistic approach to your marketing mix
In the January issue 2019 of Quirk's Research Review Journal Dave Lundahl showcased a core basis for InsightsNow's research methodologies, that when one understands the essence of behavioral research through behavioral frameworks, you can better deliver the actionable insights that you promise.
Through this webinar, you’ll learn:
Can you find your human buyers & users through the tracking research you do? What else could animate your tracking of product or brand performance, and customers' perceptions, attitudes, and behaviors?
