Webinar- Clean Label and the new Trust Economy

Transparency key to embracing the Clean Label challenge.

Speed innovation and strengthen claims using behavioral measures from the Clean Label community.

Date:   Thursday, April 4,  2 pm ET

Presenter
:  
Dave Lundahl, CEO

Trust. Influence. Reputation. Accountability.

Consumers are demanding more transparency in every aspect of their lives—especially in what they and their families eat, put in their mouths, place on their skin, and breath or come into contact from within their home environments.  Join us to dive into this free-from movement where 1 in 4 consumers demand a clean label in over half of the products they buy.

Learn why perception is reality, driven by the new trust economy where likes on social media signal trust more than marketing content from large corporations or scientific “facts” from academia or the government.

Backed by 19,000 responses from US primary shoppers and a database of hundreds of thousands of behavioral measures from a community of “Clean Label Enthusiasts™,” we will offer six recommendations for how to overcome the clean label challenge for market success.

Hear case studies from industry leaders who are accelerating their learning cycles through access to behavioral measures from Clean Label Enthusiasts.  They’re confidently making ingredient and claim decisions for brands they support from KPIs generated about consumer clean label perceptions.

Please join us for 30 minutes and bring your questions.  Imagine where you can apply this research to your innovation and marketing challenges.

We hope to see you there,
The Team at InsightsNow                                           

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Quirk’s article – Behavioral frameworks essential tools in delivery of behavioral research insights

In the January issue 2019 of Quirk's Research Review Journal Dave Lundahl showcased a core basis for InsightsNow's research methodologies, that when one understands the essence of behavioral research through behavioral frameworks, you can better deliver the actionable insights that you promise.

Dave highlighted frameworks developed and used by InsightsNow that have proved valuable - the Habit Flywheel™ and the Emotions Insights Wheel™

INI Habit Flywheel

INI Emotions Insights Wheel v6

This framework lens helps researchers apply the most appropriate methodologies and interpret the results for useful insights more quickly.

Read the article here.

Download (PDF, 205KB)

 

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Webinar 16: January 10, 2019 “When Researchers Play: Insights from CRC 2018”

Presented by Karen Lynch, Sr. Director, Qualitative Insights, on Thursday, January 10, 2 pm ET

We invited attendees at the Corporate Researchers Conference this fall to play with LEGO® bricks in response to a research question and watched their creative juices flow. They enjoyed building models with their hands while uncovering new insights into their own relationship to their research.  This directed play moved professional researchers into imagining themselves in future scenarios using an innovative approach, PlayFULL Insights, which unlocks System 3 (Prospective) thinking.  Through play they expressed their aspirations for the future and provided examples of PlayFull applications for consumer research and other problem solving.

In this webinar, we'll:

  • Share models created by researchers along with their stories
  • Demonstrate the power of play to help people dig deeply into their imaginative Prospective, or System 3, thinking
  • Show applications of this approach to group problem solving for many arenas

 

 

 

Spoiler alert:  PlayFULL Insights® is a qualitative method where participants use LEGO® bricks to build stories in response to carefully-crafted questions working towards faster and greater understanding of key research needs. The models created become tangible representations of people’s thoughts; the stories they tell provide insight into their memories and imaginations and the complex nuances of their prospective thinking.

Please join us on Thursday, January 10, at 2:00 pm ET, for a webinar which will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.

Hope to see you there!

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Webinar 14 – November 2018- Clean Label – for Pets, too!

Pet Foods - A Clean Label Deep Dive

Presented by:  Karen Lynch, Sr. Director Qualitative Insights and Amy Mahony, Sr. Researcher Qualitative Insights.

Presented Thursday, November 15, 2 pm ET

Headlines tell the story.   “Human food trends driving pet food product innovation”   PETFOOD INDUSTRY.COM

Who are these Clean Label pet owners?   How does the industry understand and deliver specifically what they want?

We asked pet owners in our Clean Label Enthusiast Community about their attitudes, habits, and priorities for providing their pets with "Clean" foods and treats.  We found many insights to share regarding what they regard as safe, natural, and high quality.

Through this webinar, you’ll learn:

    • Thoughts and beliefs of Clean Label pet owners
    • Attributes that are most important in products and Clean Labels
    • Why they trust and mistrust products/brands
    • Ingredients seen as Clean or Not Clean
    • Claims that resonate well or are suspect to buyers
    • Trends to watch in the future

Get more information on research with Clean Label Enthusiasts on Pet Care.

 

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Insights Association Corporate Researchers Conference 2018 – Consumers in Charge

Are you attending the Insights Association's 2018 Corporate Researchers Conference (CRC) in Florida October 8-10?

If so, we are all over the show and hope you can join us.

October 8-10, 2018

Look for Greg Stucky, and Karen Lynch from InsightsNow.

You can swing by our Booth #112—you can't miss us, we will have Legos® set up for you to share your PlayFULL Insights.™. Come "play" with us! (You could WIN too: Take a photo of your Lego creation, post it on Twitter, and tag @insightsnow and #CRC2018. Winner will be chosen Wednesday!)

Greg will be speaking with our client Dolores Oreskovich from Nestle Health Sciences on "Consumers In Charge: Using Iterative Learning Sprints For Rapid, Agile, Market Response" on Wednesday, October 10, at 11:15am, learn more here. If you'd like a preview of the topic, you can read this article all about it http://bit.ly/2xGciVX.

We hope to see you there!

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Webinar 13 – October 2018- Human Insight, Not Just Data Hindsight

Bringing Consumer Tracking Data to Life

Presented Thursday, October 4, 2018

Can you find your human buyers & users through the tracking research you do?   What else could animate your tracking of product or brand performance, and customers' perceptions, attitudes, and behaviors?

Besides tracking  "what" behavior in your research, digging deeper into context of subjects' choices through specific tools can uncover the right "why" factors relevant to your business success.

Through this webinar, you’ll gain answers:

  • Why Tracking research IS important – what makes it most valuable? (Hint: it’s about Behavior!)
  • Relevancy? How this lens is critical for tracking programs
  • How can you breath more life into trackers – and what are the benefits?
  • Multi-dimensional insights: Integrating passive digital tracking + quantitative + qualitative
  • What’s your low-hanging fruit for making tracking research more alive?
    • Human Behavior Tracking
    • Digital Clickstream Tracking
    • Brand Health Tracking
    • Marcom Tracking

This webinar will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.

Hope to see you!

Download the pdf.

mobile shopper-pxby

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The Society of Sensory Professionals 2018 Conference is the place to be!

Are you attending the SSP conference at the Hilton in Cleveland?

If so, we are all over the show and hope you can join us.

 

Join us to get a sneak peek at what we've been up to this past year with our Clean Label Enthusiasts™ research community and what's in the pipeline. This unique research community from InsightsNow is made up of “forward thinking” primary shoppers in a rapidly growing consumer segment—with distinct points of view about ingredients, claims and brands. The community gives you the opportunity to quickly find answers and insights to solve your business challenges—and respond in an agile and effective manner to consumer demands.     To learn more, email us at info@insightsnow.com.

Wednesday evening, we’ve got something special planned for you, starting at 8pm. We want you to join us, but there are some fun parameters – to learn more about your “password” to attend, click here.

And the fun continues!   On Friday, September 28 at 8:30am, we are hosting an SSP Workshop: “Advancing Sensory Science by Integrating Perceptual, Cognitive, and Behavioral Psychology” with Dave Lundahl, CEO & Founder, InsightsNow; Alissa Galatz, Senior Sensory Scientist, Tyson; Mimi Sherlock, Global Director, Strategic Insights, International Flavors & Fragrances; and Greg Stucky, Chief Research Officer, InsightsNow.

Click here for more information https://ssp.confex.com/ssp/2018/meetingapp.cgi/Session/1066

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Webinar 12 – September 2018- “Thinking Forward -Fast or Slow: Accessing “System 3” Thinking

Presented Thursday, September 13, 2 pm ET

Why is an understanding of Prospective, or System 3, thinking important? As behavioral researchers, we not only seek to understand consumer behavior, we strive to understanding the thought processes behind exhibited behaviors. We seek insights into these thought processes so that we can influence them—to encourage consumers to continue with a particular behavior (maintaining their status as core users) or change a behavior (ultimately increasing usage and/or adopting use of a product or service).

Cognitive psychologists, most notably Nobel Memorial Prize-winning author Daniel Kahneman, raised our awareness of the dichotomy between modes of thought: System 1 vs. System 2, fast vs. slow, or implicit vs. explicit thinking. System 3 thinking has been uncovered in more recent work from those studying modes of decision-making thought processes: Prospection, or the generation and evaluation of mental representations of possible future, is not simply fast or slow… it is something else working in tandem with those thought processes.

And by digging into this third mode of thinking, we can overcome business challenges ranging from marketing and messaging strategies to new brand positioning and planning.

 

 

At the end of this webinar, you’ll have gained:

  • Relative awareness of the three modes of thinking: Implicit, Explicit and Prospective
  • Key examples of consumer decision making which rely on each of the three systematic thinking modus
  • Exclusive exposure an innovative way to access consumers’ System 3 or prospective thoughts:  PlayFULL Insights

Spoiler alert:  PlayFULL Insights® is a qualitative method where participants use LEGO® bricks to build stories in response to carefully-crafted questions working towards faster and greater understanding of key research needs. The models created become tangible representations of people’s thoughts; the stories they tell provide insight into their memories and imaginations and the complex nuances of their prospective thinking.

Please join us on Thursday, September 13, at 2:00 pm ET, for a webinar which will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.

Hope to see you there!

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