nsightsNow recently collaborated with the Insights Association IDEA Council on groundbreaking research on how to ask demographic questions on race and ethnicity in a more inclusive and sensitive way.  Insightsnow’s contribution was applying our unique Implicit/Explicit Test methodology to the panelists’ assessments of the various question formats.

In this presentation we will share

  • How InsightsNow’s methods were used in the study
  • Recommendations on industry standards for inclusive question formats that survey participants feel accurately reflect their identity,
  • How and when to use these questions in sample design.

Come learn how we uncovered these findings and how you incorporate these recommendations to your surveys.