Privacy Policy

InsightsNow Inc. (“InsightsNow,” “we,” or “us”) respects the privacy of the individuals who visit our website, located at and/or participate in our research projects, which may be located on other survey-specific websites. This Privacy Policy outlines the information we collect, how we collect it, and how we will use that information.

We've developed this Privacy Policy from industry guidelines and standards, and local, national, and international laws and requirements. We routinely review our privacy and security practices and continually enhance them to protect your privacy.

The information we gather

As part of our research studies, we receive the information that you voluntarily provide, including, without limitation, items such as your name, residential or work address, e-mail address, phone number, certain demographic information (such as your age, income level or race), and information regarding your attitudes and preferences, your hobbies and/or purchase behaviors. For certain research projects, we may also request certain limited financial or health information. Please note that you will never be asked to provide your financial account numbers or passwords in any of our studies.

We may also receive personally-identifiable information from a third-party who may request that we contact you to participate in a research project and from third-party providers of address and phone lists. In those instances, we may receive basic personal information (such as name, address, age, etc.), your connection with the third-party, your interests and/or product ownership, and your contact information from such third-party.

When we use third-party sample providers for our online research, we usually do not receive any personally-identifiable information from the sample provider as part of our research conducted online.

We may collect personally identifiable information when you make requests for information about our services or other inquiries. We may also seek other personally or non-personally identifiable information directly from you or from a third-party source where such information is otherwise available.

In addition to the information described above, we will passively collect information that your web browser automatically sends to us. This information typically includes but is not limited to your IP address and domain name (the site after the @ in your email address). It may also contain your user name (the name before the @ in your email address). It may also include your computer’s specific digital fingerprint. The amount of information collected passively depends on the settings you have on your web browser. Please refer to your browser if you want to learn what information it sends.

How we use your information

Research project respondent information is used solely for research purposes. We will never try to sell our respondents anything; we are only interested in opinions. When you complete a research project, your responses are generally analyzed in aggregate with all other respondents' information and reported not individually, but in the aggregate. We support the rights of our survey respondents by limiting the use of their information for legitimate marketing research purposes and are active in supporting industry organizations created to uphold ethical survey research (this support includes making every effort to conform to the organizations’ ethical standards), such as the Council of American Survey Research Organizations (CASRO). We will never share our survey respondents’ email addresses or personally identifiable information with anyone except our clients and vendors, and only for marketing research purposes and in compliance with applicable industry codes. All agents and sub-contractors must sign an NDA, confidentiality or "chain of trust" agreement. Clients who hire InsightsNow to conduct their market research are usually not provided with respondent level survey data that includes personally identifiable information. However occasionally our Clients request such information for record keeping, validation or other business purposes. When a client requests such information, InsightsNow will only comply if said Client agrees in writing that it will not use the respondent level survey data for targeted marketing to specific study participants.

We may also disclose your personal information to a third-party when required to do so by law, or to protect someone’s safety, or our rights or property.

If you participate in one of our online studies that permit respondents to chat interactively, please be aware that your posts and chats may be visible to other members of the board, so anything you choose to reveal there may become publicly known. These types of studies include “bulletin board” online research studies, online focus groups and MROC’s (Market Research Online Communities) and similar studies where forums of people are brought together for research purposes. The same is true for offline studies where groups of respondents are brought together, such as in person or on the phone focus groups and ideation sessions.

If you submit a request for information regarding our services through our website or through direct contact with us by phone or mail, we will use your personal information to respond to your request. We also may automatically register you for our marketing email list so that we can communicate directly with you by email or physical mailing address. You may opt-out from our mailing lists by following the instructions at the bottom of such email or by contacting us using one of the methods described below.

We use the information we automatically receive from your web browser to improve the quality of our website, including, without limitation, to see which pages you visit within our site, which site you visited before coming to ours, and where you go after you leave. We can then develop statistics that are helpful to understand how this site is used. This statistical data is interpreted by us in our continuing effort to present the web site content that visitors are seeking in a format they find most helpful.

Compliance with Law; Children’s privacy protection

We strive to conform with the federal Children’s Online Privacy Protection Act (COPPA), the CAN-SPAM Act, and other privacy regulations and guidelines in the US and other countries.

Occasionally, we conduct research with children under the age of 13, but only with parental or legal guardian consent, as required by COPPA. Depending on the sensitivity of the topic and, for international studies, the prevailing national laws where the research respondents reside, we may also seek parental or legal guardian consent for interviewing children 13 and older. If a parent or guardian learns that a child of theirs who is under the age required by the national laws where they reside has provided us with personal information without their permission, such parent or guardian may contact us at the email address or mailing address listed at the bottom of this Privacy Policy if he or she would like this information deleted from our records. We will use reasonable efforts to delete the child's information from our databases.


When participating in research, you may have the opportunity to link to other web sites beyond the survey website. We are not responsible for the privacy policies of those sites. We recommend that you carefully read the privacy policies of each site you visit.

Use of Cookies

Like many other websites, we may use cookies to provide a better experience for our visitors. We limit their use for quality control and validation. Cookies are used temporarily during the time you are actively on our website and we do not store or retain your cookie information in any way. No personally identifiable information is transmitted via these cookies.

Device ID

We or our third-party sample provider(s) may use digital fingerprinting technologies to assign a unique identifier or “Machine-ID” to a user’s computer to identify and track the computer. We work principally with a third-party provider to deploy this technology (the “Technology”) and do not use it to collect personally identifiable information, or track the online activities, of the user of a computer; and the Technology will not disrupt or interfere with the use or control of a computer or alter, modify or change the settings or functionality of a computer. We use the unique identifier to assist our clients in ensuring the integrity of survey results. The third-party provider may use and analyze publicly available information and data obtained from the computer’s web browser and from other publicly available data points, including, without limitation, the technical settings of the computer, the characteristics of the computer, and the computer’s IP Address, to create a unique identifier assigned to the computer. The Technology may employ both cookies as well as locally shared objects (also known as “flash cookies”). The unique identifier is an alpha-numeric ID. Additionally, to assist our clients in protecting and ensuring the integrity of survey results, we (a) may link or associate your unique identifier to you and any of your personally identifiable information; (b) may share your unique identifier with sample or panel providers; and (c) may receive or obtain a unique identifier linked to you from a third-party, including, without limitation, a sample or panel provider or a client of InsightsNow. Any unique identifier(s) received or obtained by InsightsNow and linked to a specific individual will be protected in accordance with this Privacy Policy.

Data Security

We take the security of your information seriously. Access to your personal information is restricted and limited to select InsightsNow staff members and third-party organizations who have an explicit need to access such information for a legitimate business purpose, such as sending email invitations, hosting an online survey or processing data. This information is protected by passwords and/or encryption. Our employees receive training in data privacy and protection. We have security measures in place to prevent the loss, misuse, and alteration of the information under our control. While we have put in place administrative, electronic and physical measures and procedures to safeguard the information we collect, we cannot guarantee that all information stored on our servers, or all communications between us will be free from unauthorized access by third parties (e.g., hackers). Your provision of information to us for any reason, either as a respondent in our research project(s), as a member of one of our ongoing panels or communities, via forms on our website, or by phone or in person demonstrates your assumption of this risk.

While navigating this website you may be directed to content or functionality that is hosted by a third-party supplier, not on an InsightsNow-owned domain. For sites not owned by us, the site owner's Privacy Policy will be referenced and will apply.

When survey information is collected by a third-party vendor on behalf of InsightsNow, that vendor has agreed to abide by our Privacy Policy standards as outlined in this policy. In other words, this policy will govern how your information is used and protected.

International transfers of personal data

Personal data submitted through this website or by participating in research studies conducted by InsightsNow will reside on servers at our corporate headquarters in Oregon and it may also reside on servers within or outside the U.S. that are used by InsightsNow for backup recovery. In addition, if a third party vendor is used by InsightsNow to assist with data collection or analysis, your data may also reside with that third party vendor, within or outside the U.S.. InsightsNow Inc. adheres to industry principles of notice, choice, onward transfer, security, data integrity, and access.

By using this website or participating in research with InsightsNow while outside the U.S., you consent to the transfer, storage, use and disclosure of your personal data among our affiliated companies and non-affiliated service providers, wherever located. InsightsNow’s service providers are bound contractually to respect the confidentiality of your personal data.

Transfer of information

We reserve the right to transfer personally identifiable information to a buyer in connection with a sale of stock or assets, merger, or any other change of control transaction. Any acquirer would be required to honor our Privacy Policy.

Access to and Correction of Your Information

We will make available to you your personal information in our custody or control that we have collected, upon your written request, to the extent required and/or permitted by applicable law. You may request your information and correct any information that you believe is inaccurate by contacting us in writing at the physical or email addresses provided below, and we will attempt to fulfill your request within 30 days, including requests regarding the personal information we have in our possession or control, what that information is being used for, and to whom it has been disclosed, if applicable. In certain situations, however, we may not be able to give individuals access to all of their personal information, including where access would be likely to reveal information about a third-party or confidential commercial information or where the information has been collected or disclosed for the purposes of a legal investigation.

Contacting us

Please contact us at with any questions; we respond to most e-mail inquiries by the end of the following business day. You can also contact us by postal mail at InsightsNow Inc., 2101 NE Jack London St., Corvallis, OR  97330, Attn: Security Manager.

Changes to this policy

We will use information in accordance with the Privacy Policy under which the information was collected. If we are going to use your personally identifiable information in a manner different from that stated at the time of collection, we will notify you via email. If you have opted out of all communication with the site, then you will not be contacted, nor will your personal information be used in this new manner.