Media Alert
9 September 2020
InsightsNow becomes corporate donor supporting Women in Research (WIRe)
Donorship will support key programming for diverse groups in market research around the globe
InsightsNow, an award-winning behavioral research firm, has signed on as corporate donor to support Women in Research, a global networking organization in the market research industry.āÆWomen in Research advocates for women and minority groups in the market research industry by creating opportunities, fostering inclusion and supporting diversity. InsightsNowās contribution will be used to help grow and promote key programming of the nonprofit organization, such as worldwide educational events, mentoring and equal representation initiatives.

InsightsNow, an award-winningāÆbehavioral research firm, partners with companies across a wide array of industry verticalsāÆto accelerate marketing, branding and product development decisionsāÆfor disruptive innovations achievingāÆaāÆcleaner, healthier world. Insights are providedāÆviaāÆcustom solutionsāÆandāÆassisted DIY toolsāÆbased onāÆproprietary behavioral frameworks toāÆhelpāÆfindāÆanswers faster, improvingāÆyourāÆspeed-to and success-in market.āÆwww.insightsnow.com
About Women in Research
Women in Research (WIRe) was founded by Kristin Luck in 2007 as a small networking group for women in the Los Angeles market research community. WIRe has since evolved into a global networking group for women in all parts of the industry, holding events all around the world. Beyond networking, WIRe events also facilitate leadership, entrepreneurship, mentoring and other career development goals. By empowering and nurturing relationships, WIReās goal is to develop and accelerate women in their market research careers.āÆwww.womeninresearch.com

