Sensory Diagnostics with a Behavioral Mindset
Taking Advantage of the Power of CATA Questions in Product Assessments
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Sarah Kirkmeyer, Sr. Director Client Partnerships and Greg Stucky, Chief Research Officer.
Presented: Thursday, December 6
Getting more for less!
We constantly struggle to capture all the information we want from consumers, while keeping them fully engaged throughout the questionnaire. One simplified approach is to use fewer scales and more CATA questions. In comparison to scalar questions, CATA questions are simple to execute and generate fewer sources of error.
When care is taken to manage the mindset and system of thinking the consumers are in when answering CATA questions, and when modern analytics are applied, it is possible to build a shorter questionnaire while delivering more information.
In this webinar you’ll learn:
- Tips and tricks for getting the most out of CATA questions
- Narrow your list of attributes to focus optimization efforts
- An example of how CATA was used to replace JAR scales deliver greater depth of attribute insights for product innovation
The presentation is available by registering through the button above.
Hope to see you there!