Webinar 6 – February 2018 “Divining 2018 – The Year of the Clean Label”

New Year’s Resolutions and other Learning from Clean Label Enthusiasts

What kind of trade-offs are they willing to make?

Date:   Thursday, February 8,  2 pm ET

Presenter
:  
Dave Lundahl, President 

It’s January and everyone is still trying to live into their new resolutions.   As we move into 2018, we were curious about how the behavior of "free-from" consumers will manifest in the New Year—consumers looking for food and personal care products with simple, healthy, "clean-label" ingredients. We've taken a look at their New Year Resolutions, and forward even further into the year, and want to share some insights and tips for future proofing your business in light of these insights.

In this webinar, you'll learn about:

  • This quickly growing consumer segment, which we call "Clean Label Enthusiasts"
  • What's happening now and what's on the horizon, so you can plan and adjust accordingly
  • Upcoming and current purchasing behaviors toward product categories
  • Research approaches to learn what trade-offs these consumers will accept

Please join us for 30 minutes on February 8th to learn ways to keep your business ahead of the trends. Presenter and InsightsNow CEO, Dave Lundahl, will share some of the newest insights into this leading edge segment's behavior and how you can apply this research approach to your innovation and marketing challenges.

We hope to see you there,
The Team at InsightsNow                                           

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