Going Clean Label? Make Faster, More Informed Behavior-Based Decisions
Take a look at the “why” behind the latest food trends, and what to do about it!
Date: Presented Thursday, November 2, 2 pm ET,
Presenters: Dave Lundahl, CEO, InsightsNow
Noel Anderson, Managing Partner, Mosaic Food Advisors
Are you considering developing or modifying products to “clean-up” ingredient labels?
Heightened consumer “sensitivities” toward ingredients and clean labels is rapidly impacting
buying behavior. This “free-from” food movement poses many challenges to the food industry—
requiring new insights to know how to respond.
To meet this challenge, InsightsNow has established a community of Clean Label Enthusiasts™ – those consumers underlying the free-from movement. Tapping into this community we have learned much about the whys underlying this movement.
In this webinar you’ll learn:
- Key challenges as a food manufacturer in making the right decisions in the face of the free-from food movement.
- New learnings about Clean Label Enthusiasts – what behaviors distinguish them, and why they act as they do.
- How you can gain access to this community to speed up decision making for claims and ingredient label design, and for product design and product development.
Please join us for a webinar that will share new opportunities to ride the trend successfully by zeroing into the heart of the market with sharper focus.
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