Practical approaches to incorporate context into research
Presentation Date: March 18, 2021
Presenters: Dave Lundahl, CEO and Kayte Hamilton, Director of Innovation Center
Context matters! Neuroscientists highlight context as a key factor impacting how consumers perceive, think about, react to and make product decisions. Change the context and you will likely get different results.
This webinar will delve into how to build context into your consumer research to elevate insights, helping you make better decisions. It will provide you with valuable practical approaches and tools for how best to incorporate context into consumer research throughout your innovation and product development initiatives. We will cover tips and techniques such as how to prime your participants to provide more accurate implicit and choice based responses. Examples of application will be used through actual case studies.