New priorities for beauty routines and products
Presenters: Jaclyn LaPoma and Kimberley Greenwood, Sr. Research Directors
COVID-19 has affected all parts of our lives, including beauty routines. Recently, we looked at how consumers’ beauty routines have changed due to the pandemic.
We talked to consumers and learned how they have changed practices in some of these areas:
- Why and how have beauty routines changed during the pandemic?
- How do consumers feel about their beauty routines Pre-Pandemic vs. During Pandemic?
- How are consumers preparing for a potential 2nd wave?
What are opportunities for brands to communicate empathy and assistance?