Learn how blending quantitative techniques into qualitative research helps identify opportunities to disrupt consumers through messaging and positioning.
Presentation Date: Thursday, August 20 2 pm ET, (11 am PT)
Presenters: Kayte Hamilton, Client Partner Director and Charles Rodriguez, Sr. Research Director, InsightsNow Inc.
Disrupting consumers is the hallmark of innovation. We discuss new ways to disrupt on an almost daily basis, both internally and with our clients. In this session, join Chuck and Kayte as they share:
- How adding implicit quantification improves traditional qualitative message testing
- How integrating social intelligence and social listening with qualitative probes improves your ability to find opportunities to disrupt consumers.
- Examples for how InsightsNow effectively leverages mixed-method research execution styles and see first-hand case studies from a variety of industries
Hybrid research leaves a big impact on your insight generation. It’s more than just working smarter (not harder)... it’s working better!
Join us as we show how you to get started right away.