Consumers want many of these products to be analogs of existing favorites but without offending animal-based or non-Clean Label ingredients. Innovation teams can achieve market success here with a combination of technical expertise in all the properties of possible ingredients with insights of consumer expectations of their product and product category.
This webinar looks at the complexity of redesigning clean label products and introduces the consumer voice through a category appraisal technique using product scorecards.
We hope you can join us for the discussion first hand on Thursday. However, if you register and can’t attend, you will receive access to the video afterwards.