Travel Restrictions? Agile Research Options in times of Disruption

When you can’t get face-to-face

Presented March 12

Presenters: Amy Mahony, Sr. Researcher, Qualitative Insights and Dave Lundahl, CEO

Travel restrictions can be both a blessing and a curse for consumer researchers. They give us more time in our schedules, but they also force us to change the way we conduct research. If this is a challenge you are facing, please join us to talk through effective ways you can leverage remote research to get you the results you need to make your next project successful.

In this webinar we’ll:

Cover methodology you can use to run research remotely; including real-time, asynchronous, and hands-off methods.
Discuss pro’s and con’s to help you select methods that are the best fit for your situation.
Offer creative solutions to get the most out of testing.

Product Leaders team up to solve the biggest threat to product innovation - VUCA!

VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.

Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can't afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges - starting with a practical first step you can do immediately.

Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!

Nestle Health Science

What cues tell you it's a genuine Nutella, Reese’s or Pringles brand?

A sensory brand fingerprint is a clear definition of the implicit benefits and associated sensory cues which make consumers intuitively “know” that a product is an authentic branded product. The sensory cues associated with the brand become its signature and are the foundation of all products in a line. This core sensory profile is critical to build into all line extensions for the brand to gain implicit recognition. Clearly articulating the sensorial fingerprint within the product strategy assures alignment with the brand strategy.

You will learn:

Learn what best communicates the sensory-brand fingerprint within your team.
See how a sensory-brand fingerprint can integrate with your product strategy to better fit category and go-to-market strategies.
Learn how to best fix gaps between sensory cues, design, messaging and communications, design, imagery, and packaging.

Travel Restrictions? Agile Research Options in times of Disruption