Redefining HUTs to Predict Lift for Plant-Based Burger Winners

Presentation Date:   Thursday, December 12       2 pm ET, (11 am PT)

Dave Lundahl, CEO InsightsNow 

Greg Stucky, Chief Research Officer InsightsNow Inc

Home use tests offer researchers opportunities to test products in real-life situations.  However, the traditional metrics are not useful for predicting how the products would change real-life product choice behavior.

Join this webinar to learn about how new behavioral KPIs were generated from home use testing (HUT) to gauge the lift in category share from trial of the Beyond Burger™.

This case study offers an exciting example for how to redefine HUTs for a wide range of new products to make business decisions.