Webinar: Part 2 – How Clean Label Enthusiasts® are Changing Behaviors in Response to COVID-19

Presentation Date:   Thursday, May 21       2 pm ET, (11 am PT)

Presenters
:  
Greg Stucky, Chief Research Officer InsightsNow Inc.  and Amy Mahony, Sr. Researcher, Qualitative Insights

We're continuing to track Clean Label Enthusiasts® (CLE) through the extended time of social distancing disruption  due to Covid-19.

Taking advantage of the opportunity as behavioral researchers to study how people change, we're looking for indicators of what this means for companies doing well now and those trying to come back when "normality" resumes. We rarely see such a major behavioral disruption. Change will occur, the question is what changes will happen more quickly and which will take longer to materialize. Which behavior shifts are just short term and which will become long term change?

When we see large behavioral disruptors, people change their mindset, their motivations change, and their priorities change. Clean Label Enthusiast® behaviors provide lead indicators into the behaviors which are changing now and are indicators of future change.

This webinar looks more closely at how mindsets and behaviors are changing:

  • Changes in the Mindset of Consumers
  • Shopping Behavior Changes
  • Tradeoffs/Product switches and why
  • Key motivators for behaviors

Please register and join us!