COVID-19 Tracker Highlights
March
Shopping Emotion Change
CLE Emotions are changing as the shopping needs change
April
Purchase Motivation Change
Motivations are changing as time at home lengthens
May
Activities we will or won’t do
Restrictions are being lifted, but people may not be ready to go our
June
Motivations are undergoing rapid change
Cravings are increasing while need for mood changing products increases.
July
When will we be ready for something new?
Tracker Study Insights
Behind each blue box below is a panel with the latest insights from our last survey of the CLE community on the week’s topic.
Click on each box to view the details.
Oct 18 2020
Holiday Season Reimagined
Anticipating a “Different” Holiday Season
CLE’s anticipate creative holiday celebrations and making gifting more personalized.
They will miss their traditional gatherings and energy, but not the accompanying stress.
Sept 18 2020
Beauty in the COVID Beast
With extra time at home, CLE are mostly maintaining beauty routines which gave them a sense of “personal” time, peace, and control during health fears.
This is one of the few routines which we were not forced to change.
Sept 6 2020
COVID Myths – True or False?
CLE trust most expert advice about preventing COVID, however, disproved myths regarding food transmission and personal hygiene still persist.
August 13 2020
Restaurant Throw-aways vs.
Trusting Re-usables
Consumers weigh sustainability in restaurant choices, but opting for less packaging comes down to trust in cleanliness and safety.
July 25 2020
Eatin’ Good in the Neighborhood?
Community interactions are influencing a weight loss dietary lifestyle.
Those interacting with more people are reaching for higher protein and low carb choices.
July 10 2020
We are Now Seeking Foods to Lift our Mood
People’s motivations for buying products at grocery stores have changed significantly.
CLE’s are now seeking out products that will lift their mood and provide additional sensorial experiences rather than for functional purposes.
June 29 2020
The waiting (room) is the hardest part
For in-person medical visits, people are afraid of other people, not the trusted medical professionals.
People they would be sitting next to are the biggest concern. They want protective measures in place!
June 29 2020
Virtual visits have continued potential, but personal touch is missed
Nearly ¼ of CLE that are not at all interested in this type of medical care, regardless of the COVID pandemic.
