THE TESTING CENTER

A collection of apps to streamline study scoping and execution

The InsightsNow Testing Center combines best-in-class study design and execution with the latest in DIY resources.

These proprietary apps allow you to:

  • Design and launch studies leveraging InsightsNow’s proprietary methods and approaches when and how you want 
  • Streamline the scoping process and decrease time to field
  • Commit to a one time study or draw from a pool of pre-purchased study credits
  • Store study results in your InsightsNow account

View My Projects

CONCEPTUAL TESTING

Use implicit and explicit testing to understand which concepts are the likely winners among target consumer groups.

THESE SOLUTIONS INCLUDE:
Concept Scoring
Idea Screening

PRODUCT TESTING

Developing or redeveloping products?
Connect with consumers to learn what they really think about your products.

THESE SOLUTIONS INCLUDE:
Home Use Testing
Clean Label Testing
Ingredient Benefit Association

MARKETING TESTING

Make sure your marketing cuts through the clutter by understanding how consumers interpret and react to your claims & messages.

THESE SOLUTIONS INCLUDE:
Claims Testing
Message Testing

INSTANT QUOTE

Create An Instant Quote Using The Apps Below

THESE ARE JUST A SAMPLE OF THE APPS WITHIN THE TESTING CENTER!

Whether you’re trying to launch or relaunch products, garner feedback on specific product ingredients or maximize marketing and messaging efforts we’ve got you covered. Click on any of the solutions below to scope out your project. Looking for a different solution? Scroll back up to search the broader testing category.

INGREDIENT BENEFIT ASSOCIATON

Discover which benefits consumers implicitly associate with specific ingredients. Use these associations to improve ingredient selection during product design.

CLEAN LABEL SCORING

Understand consumer perceptions on clean label acceptability as part of the “free-from movement” during product development.

HOME-USE
TESTING

Consumer insights and product feedback in the context of everyday use for in-home product testing.

MESSAGE TESTING

Tailor your product’s messaging by understanding consumers’ implicit reactions to potential messages.

IDEA SCREENING

Quickly filter and prioritize your new product development ideas leveraging the power of behavioral insights. Best for teams with 10-50 ideas to consider.

CONCEPT SCORING

Dig deep into a single concept or compare several concepts to identify which will motivate people and how you might improve the concepts.

 

CLAIMS TESTING

Optimize the effectiveness of your product claims by exploring their implicit relevance and fit with your brand.

Create An Account & Receive Free Credits

Trying to understand consumers’ feelings toward ingredients for product development or marketing?