Insights Association Open Mic Night

Insights Association Open Mic Night

By Greg Stucky At the end of August, I had the pleasure to take the microphone for a few minutes at the Insights Association, Northwest Chapter’s Open Mic Night. It was a fantastic session featuring five “speakers” who had the opportunity to...
Disrupting Marketing through Hybrid Research Design

Disrupting Marketing through Hybrid Research Design

By Kayte Hamilton & Chuck Rodriguez In most research settings there’s been an on-going battle between which methodology is best suited for the job; do we need something statistically valid in a quantitative environment or are we looking for deep context through a...