InsightsNow Logo
  • Behavioral Solutions
    • Fuzzy Front-End & Concepts
    • Innovation & Product Development
    • Brand Positioning & Messaging
  • Why InsightsNow
  • Innovation Center
  • About Us
    • Our Team
    • Our Latest News
    • Webinars
    • Where We’ll Be
  • Let’s Talk
  • Login
[August 17] Webinar: Developing a Sensory Brand Fingerprint

[August 17] Webinar: Developing a Sensory Brand Fingerprint

by Shelly Lundahl | Jul 25, 2023 | Hot Topics, Webinars

Date: Thursday, August 17   2 p.m ET (11 a.m. PT) With: Greg Stucky, Chief Research Officer Register Here 70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand...
[July 13]  A Quest for Strategic Insights: Future Directions from Past Lessons

[July 13] A Quest for Strategic Insights: Future Directions from Past Lessons

by Managing Editor | Jul 3, 2023 | Hot Topics, Webinars

Date: Thursday, July 13   2 p.m ET (11 a.m. PT) Panelists:  Dave Lundahl, CEO, InsightsNow Greg Stucky, Chief Research Officer, InsightsNow Simon Chadwick, Managing Partner at Cambiar Consulting  Register Here On a quest to impact product innovation — from...
[June 22]  Delving into Neutral Foods Climate-Smart Product Strategy

[June 22] Delving into Neutral Foods Climate-Smart Product Strategy

by Managing Editor | Jun 5, 2023 | Hot Topics, Sustainability, Webinars

Date: Thursday, June 22   2 p.m ET (11 a.m. PT) With: Dave Lundahl, CEO, InsightsNow, Jim Jarman, Vice President of Product & Commercialization, Neutral Foods and Brian Briskey, Senior Director Strategic Consulting, InsightsNow Register Here Brace yourself for the...
July 16-19 IFT FIRST – Future-proofing the food system against crises

July 16-19 IFT FIRST – Future-proofing the food system against crises

by Managing Editor | Jun 1, 2023 | Events, Recent Events, Sustainability

IFT FIRST means Food Improved by Research, Science and Technology In this show professionals from all aspects of the global food system gather to explore bold new ideas and collaborate on innovations that provide safe, abundant food.  The conference theme this year is...
Shopper Study Released Identifying Gaps Between Aspirations and Buying Motivations

Shopper Study Released Identifying Gaps Between Aspirations and Buying Motivations

by Managing Editor | Nov 16, 2022 | Aspirations, News

PRESS RELEASE: InsightsNow, a behavioral research firm, has released the new “Aspirational Compass” study that examines shopper behavior. The primary research looked at the gap between what consumers desire (their aspirations) and what they actually purchase when in...
« Older Entries

Receive our News!

  • [September 28] Webinar: The Power of Context: A Key to Unlocking Consumer Complexities
  • InsightsNow, What are your consumers contexts?
  • Media Coverage: “Making Sense of Consumer Complexity” 
  • Get Demographic Questions Right – A Pangborn Topic
  • Branding Trends in Food & Beverage
  • Categories

    • Blog 117
      • CRAEVS 13
    • Events 35
      • Recent Events 46
    • News 109
      • Aspirations 9
      • COVID-19 24
      • Hot Topics 34
    • Resources 24
      • Case Study 2
      • White Paper 10
    • Webinars 85

FIND OUR COVERAGE IN FOOD TECHNOLOGY MAGAZINE

READ HERE

2101 NE Jack London St
Corvallis, Oregon, 97330

direct: (541) 757-1404
email: info@insightsnow.com

Follow Us

  • Follow
  • Follow
  • Follow

Quick Links

Unique Capabilities

About Us

Contact Us

About InsightsNow

InsightsNow, an award-winning behavioral research firm, partners with companies across a wide array of industry verticals to accelerate marketing, branding, and product development decisions for disruptive innovations achieving a cleaner, healthier world. Insights are provided via custom solutions and collaborative tools based on proprietary behavioral frameworks to help find answers faster, improving your speed-to and success-in market.

©2023 InsightsNow - All rights reserved.

Privacy Policy | Terms of Use

×

Request Poster

Are Demographics the Right Way to Humanize Your Story?

×

Request Poster

Developing a Sensory Brand Fingerprint

×

Request Poster

Designing Multi-Sensory Experiences based on Aspirational Research

×