by Managing Editor | Jun 1, 2023 | Events, Sustainability, Upcoming Events
IFT FIRST means Food Improved by Research, Science and Technology In this show professionals from all aspects of the global food system gather to explore bold new ideas and collaborate on innovations that provide safe, abundant food. The conference theme this year is...
by Managing Editor | Nov 16, 2022 | Aspirations, News
PRESS RELEASE: InsightsNow, a behavioral research firm, has released the new “Aspirational Compass” study that examines shopper behavior. The primary research looked at the gap between what consumers desire (their aspirations) and what they actually purchase when in...
by Managing Editor | Nov 11, 2022 | Blog, Events
We recently gathered in Savannah at the Society of Sensory Professionals (SSP) annual conference, where we presented three posters: “Unfulfilled Aspirations: A New Mindset for Segmentation” “How Culinary & Sensory Combine to Jumpstart Innovation” “Sensory...
by Managing Editor | Oct 27, 2022 | Blog, Events, News
In October, InsightsNow participated in the CPG Matters LEAD (Loyalty, Engagement, Analytics, and Digital Applications) Marketing Conference. Our CEO and Founder, Dave Lundahl and our Chief Research Officer Greg Stucky, presented on “Going Beyond Clean Label—Targeting...
by Managing Editor | Oct 25, 2022 | Aspirations, Blog, Events, News
This month, we continue to look at aspirational shopping motivations—and how market research can help reduce the shopping “gap” between those aspirations and the shopper’s reality (which often include aspects like taste, price and convenience). To understand more...
July 16-19 IFT FIRST – Future-proofing the food system against crises
Tempting Consumers’ Tastebuds: The Key to Success in Food & Beverage
Second Annual Naturally Trending™ 2023 Food and Beverage Report Released
We Talk Greenhushing for Food Processing Magazine
Incorporating Diversity Into Your Research—The Right Way