by Shelly Lundahl | Mar 27, 2018 | Resources
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by Shelly Lundahl | Mar 27, 2018 | Resources
Truly understanding the consumer emotions about the ingredients—beyond “likes and dislikes”— enables development teams to creatively design ingredient cues that tells consumers the product will truly deliver the emotional impact promised by the brand....
by Shelly Lundahl | Mar 27, 2018 | Resources
Risk & Reward: Alienation Testing Changing a product for any reason entails risk that current users will feel alienated and reject the new product. Risk vs benefit questions are “Will current users notice?” and “How will users react?”...
by Shelly Lundahl | Mar 27, 2018 | Resources
Approach or Avoid: Implicit Testing Research to help companies make faster, more informed clean label decisions requires accurate prediction of behavior reactions—approach or avoid—to branded products with given claims and ingredient labels. Asking a research...
