Co-Creation is a iterative approach in Innovation and Product Development phases with consumer insights and innovation teams. It combines qualitative sessions and quantitative feed-back to developers to refine a product concept and jump start prototype development. It speeds bringing the right products to success in the market.
Truly understanding the consumer emotions about the ingredients—beyond “likes and dislikes”— enables development teams to creatively design ingredient cues that tells consumers the product will truly deliver the emotional impact promised by the brand.
Fast or slow decisions?
Implicit testing leverages context to measure whether reactions are implicit or explicit. The scores help you understand what motivates decisions and behavior, especially acceptance vs avoidance behaviors.
This has a particular application with Clean Label Enthusiasts, providing insights into acceptance or avoidance of ingredients or component materials. However, one can apply Implicit Testing in many situations to understand the nearly instantaneous reactions people have to your product, brand, claim, etc.