Emotions Testing

Truly understanding the consumer emotions about the ingredients—beyond “likes and dislikes”— enables development teams to creatively design ingredient cues that tells consumers the product will truly deliver the emotional impact promised by the brand.

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Implicit Testing

Fast or slow decisions?

Implicit testing leverages context to measure whether reactions are implicit or explicit. The scores help you understand what motivates decisions and behavior, especially acceptance vs avoidance behaviors.

This has a particular application with Clean Label Enthusiasts, providing insights into acceptance or avoidance of ingredients or component materials. However, one can apply Implicit Testing in many situations to understand the nearly instantaneous reactions people have to your product, brand, claim, etc.

For examples of applications and data interpretation, view the recent webinar

"Going Behavioral with the Implicit / Explicit Test " 

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