Webinar 16: January 10, 2019 “When Researchers Play: Insights from CRC 2018”

Presented by Karen Lynch, Sr. Director, Qualitative Insights, on Thursday, January 10, 2 pm ET

We invited attendees at the Corporate Researchers Conference this fall to play with LEGO® bricks in response to a research question and watched their creative juices flow. They enjoyed building models with their hands while uncovering new insights into their own relationship to their research.  This directed play moved professional researchers into imagining themselves in future scenarios using an innovative approach, PlayFULL Insights, which unlocks System 3 (Prospective) thinking.  Through play they expressed their aspirations for the future and provided examples of PlayFull applications for consumer research and other problem solving.

In this webinar, we'll:

  • Share models created by researchers along with their stories
  • Demonstrate the power of play to help people dig deeply into their imaginative Prospective, or System 3, thinking
  • Show applications of this approach to group problem solving for many arenas

 

 

 

Spoiler alert:  PlayFULL Insights® is a qualitative method where participants use LEGO® bricks to build stories in response to carefully-crafted questions working towards faster and greater understanding of key research needs. The models created become tangible representations of people’s thoughts; the stories they tell provide insight into their memories and imaginations and the complex nuances of their prospective thinking.

Please join us on Thursday, January 10, at 2:00 pm ET, for a webinar which will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.

Hope to see you there!

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Webinar: Thinking Forward -Fast or Slow: Accessing System 3 Thinking

Presented Thursday, September 13, 2 pm ET

Why is an understanding of Prospective, or System 3, thinking important? As behavioral researchers, we not only seek to understand consumer behavior, we strive to understanding the thought processes behind exhibited behaviors. We seek insights into these thought processes so that we can influence them—to encourage consumers to continue with a particular behavior (maintaining their status as core users) or change a behavior (ultimately increasing usage and/or adopting use of a product or service).

Cognitive psychologists, most notably Nobel Memorial Prize-winning author Daniel Kahneman, raised our awareness of the dichotomy between modes of thought: System 1 vs. System 2, fast vs. slow, or implicit vs. explicit thinking. System 3 thinking has been uncovered in more recent work from those studying modes of decision-making thought processes: Prospection, or the generation and evaluation of mental representations of possible future, is not simply fast or slow… it is something else working in tandem with those thought processes.

And by digging into this third mode of thinking, we can overcome business challenges ranging from marketing and messaging strategies to new brand positioning and planning.

 

 

At the end of this webinar, you’ll have gained:

  • Relative awareness of the three modes of thinking: Implicit, Explicit and Prospective
  • Key examples of consumer decision making which rely on each of the three systematic thinking modus
  • Exclusive exposure an innovative way to access consumers’ System 3 or prospective thoughts:  PlayFULL Insights

Spoiler alert:  PlayFULL Insights® is a qualitative method where participants use LEGO® bricks to build stories in response to carefully-crafted questions working towards faster and greater understanding of key research needs. The models created become tangible representations of people’s thoughts; the stories they tell provide insight into their memories and imaginations and the complex nuances of their prospective thinking.

Please join us on Thursday, September 13, at 2:00 pm ET, for a webinar which will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.

Hope to see you there!

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New Behavioral Research Approach: PlayFULL Insights®

Innovative qualitative approach supports consumer-driven product development ideation and facilitated problem-solving for marketing and brand strategy research 

Press Release

28 August 2018 – Chicago, IL

InsightsNow, a behavioral research firm, has added an innovative new approach to the qualitative research toolbox offered to their clients, PlayFULL Insights® (PFI)PFI is an application of the LEGO® SERIOUS PLAY® methoda facilitated thinking, communication and problem-solving technique where participants use LEGO® bricks to build stories in response to a trained moderator’s carefully-crafted questions. 

PlayFULL Insights® fosters “prospective thinking”—a mode of thinking identified by psychologists as “System 3”—one of three ways to make decisions. Two other types of thinking are “System 1” where people make decisions fast using intuitive, more impulsive mental processes and System 2 where decisions are made more slowly using rational processes. Prospective “System 3” thinking involves remembering the past to anticipate future outcomes—where motives for decisions are based on anticipatory emotions such as desire, hope, fear and intrigue. 

Photo by Kelly Sikkema on Unsplash

 “PlayFULL Insights allows participants to use fresh new thinking as they build, share and reflect upon their personally created 3-D models,” said Karen Lynch, Senior Director of Qualitative Insights at InsightsNow and original co-creator of PFI. “Stories about their models becomes the basis for group discussion. By using this unique and innovative method, new and actionable insights are uncovered, and clients can amplify the wisdom they seek for their market research initiatives.” 

 With PFI, participants cycle through rounds of play—using Lego® bricks to create models that represent anticipated outcomes and feelings about projected use moments; describe how conceptual products and anticipated solutions might be applied; illustrate what products and solutions might look like; or indicate point and counter points to various positioning or statements of logic. This play-based, behavioral methodology helps accelerate the discovery of solutions to business challenges.  

 PFI was developed by Karen Lynch, and Siri Lynn of Idea Exchange, in 2016. That same year, PlayFULL Insights was awarded the Next Gen Market Research (NGMR) Disruptive Innovator Award—an award that recognizes the demonstration of harnessing disruptive innovation to drive research industry progress.

 “We are thrilled to welcome PlayFULL Insights into the InsightsNow toolbox of unique, behavioral and psychological research approaches,” said Dave Lundahl, Founder and CEO of InsightsNow. “The approach correlates with and enhances our other agile techniques, all with the goal of getting to insights faster for our clients.” 

Contact us to learn more.

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