plant-based Archives - Finding Answers Faster with Behavioral Research

Original Presentation Date: Thursday, October 10

Presenters: Dave Lundahl, CEO InsightsNow Inc.

How do you pivot as a consumer product company in rapidly changing categories?

For example, the Plant-Based revolution is dramatically shaking up the burger category – creating new winners and losers. The Impossible Burger and Beyond Beef Burger introductions are aligning with new consumer desires for plant-based healthy and environmentally conscious alternatives that taste authentic.

This webinar will focus on using behavioral KPIs to effectively pivot to win in rapidly changing categories.

Using the plant-based burger category as a case to study, InsightsNow will introduce a new innovation strategy based on behavioral KPIs to model changes in consumer choice.

Please follow and like us:

Date: Thursday, September 12 2 pm ET (11am PT)

Presenters: Dave Lundahl, CEO InsightsNow Inc. and Webb Girard, Director of Technology, CuliNex, LLC.

View Webinar Here

_{Are you challenged to keep up with the synergy of today's key product trends - supplying consumers with products that are both plant-based and Clean Label? Designing these plant-based products for a Clean Label is like fitting a new set of puzzle pieces so they cover the same expected shape.

Consumers want many of these products to be analogs of existing favorites but without offending animal-based or non-Clean Label ingredients. Innovation teams can achieve market success here with a combination of technical expertise in all the properties of possible ingredients with insights of consumer expectations of their product and product category.}

_{This webinar looks at the complexity of redesigning clean label products and introduces the consumer voice through a category appraisal technique using product scorecards.}

_{We hope you can join us for the discussion first hand on Thursday. However, if you register and can’t attend, you will receive access to the video afterwards.}

Please follow and like us:

Tag: plant-based

Beyond Impossible – Behavioral KPIs to Win the Plant-based Burger Wars

Webinar- Plant-Based Burgers – Making Your Product Competitive through Clean Label Design