Beyond Impossible – Behavioral KPIs to Win the Plant-based Burger Wars

Plant burger anticipation

Original Presentation Date:   Thursday, October 10

Dave Lundahl, CEO InsightsNow Inc

How do you pivot as a consumer product company in rapidly changing categories? 

 For example, the Plant-Based revolution is dramatically shaking up the burger category – creating new winners and losers.  The Impossible Burger and Beyond Beef Burger introductions are aligning with new consumer desires for plant-based healthy and environmentally conscious alternatives that taste authentic.

This webinar will focus on using behavioral KPIs to effectively pivot to win in rapidly changing categories. 

Using the plant-based burger category as a case to study, InsightsNow will introduce a new innovation strategy based on behavioral KPIs to model changes in consumer choice.

Webinar- Plant-Based Burgers – Making Your Product Competitive through Clean Label Design

Date:   Thursday, September 12     2 pm ET (11am PT)

Dave Lundahl, CEO InsightsNow Inc. and Webb GirardDirector of Technology, CuliNex, LLC.

Are you challenged to keep up with the synergy of today's key product trends - supplying consumers with products that are both plant-based and Clean Label?  Designing these plant-based products for a Clean Label is like fitting a new set of puzzle pieces so they cover the same expected shape.  

Consumers want many of these products to be analogs of existing favorites but without offending animal-based or  non-Clean Label ingredients. Innovation teams can achieve market success here with a combination of technical expertise in all the properties of possible ingredients with insights of consumer expectations of their product and product category.  

This webinar looks at the complexity of redesigning clean label products and introduces the consumer voice through a category appraisal technique using product scorecards.

We hope you can join us for the discussion first hand on Thursday. However, if you register and can’t attend, you will receive access to the video afterwards.