NGMR Awards: “2017 Industry Change Agent of the Year”

Thank you to our clients and industry leaders who nominated Dave Lundahl, InsightsNow CEO, as "2017 Industry Change Agent of the Year" by the Next Gen Market Research Group (NGMR) and Women in Research (WIRe).

NGMR annual award program for innovation and disruption in the MR industry honors CEO Dave Lundahl at KNect365’s The Market Research Event, October 24

The award recognizes Lundahl’s cutting-edge work on building innovative online research communities, particularly a community of Clean Label Enthusiasts™ to serve researchers in all facets of the food industry facing business challenges related to the free-from food movement. Lundahl accepted the award this morning, which was presented by Kristin Luck, Growth Strategist with Luck Collective and Founder of Women in Research (WIRe) and Tom H. C.  Anderson, CEO of OdinText.

“I am honored and thankful for the NGMR award, as InsightsNow strives to be a change agent in the industry,” Lundahl said, “Recognition for our new behavioral metrics and custom consumer communities underscores how powerful this new insights approach is in the industry—providing that faster, more informed decision making everyone needs.”

The annual NGMR award recognizes market research companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation—technological, methodological or otherwise—to drive research industry progress. Winners of the 2017 NGMR Awards included:

  • Dave Lundahl, Founder and CEO of InsightsNow: “2017 Industry Change Agent of the Year”
  • Gregory Weston, CEO of Incognito Research: “2017 Outstanding Disruptive Startup”
  • Lisa Courtade, Executive Director, Global Customer & Brand Insights, at Merck: “2017 Most Innovative Research Method”

Tom H.C. Anderson, one of the original founders of the NGMR award program, said, “The annual NGMR award program is by researchers for researchers, and it’s not just about innovation for the sake of innovation, it’s about sound innovation that makes sense for our field.”

InsightsNow Adds Growth Strategist Kristin Luck to Board of Directors

23 October 2017 – Chicago, IL – InsightsNow, a research consultancy that specializes in applying the science of human behavior to custom research for product development, brand positioning and marketing messaging in order to achieve accelerated business success, has added growth strategist Kristin Luck to its Board of Directors.

Dave Lundahl, Founder and CEO of InsightsNow, said, “Kristin brings deep experience of great strategic value to our Board of Directors. As a serial entrepreneur with multiple successful exits her extensive background in applying technology to research is invaluable to our strategic growth.”

Kristin Luck is a serial research technology entrepreneur who now works across a variety of industries as a growth strategy consultant. With over 20 years of experience as a marketing measurement entrepreneur, Luck brings a focus on data driven nontraditional growth strategies to the InsightsNow Board. She is ranked as one of the top 100 sales and branding experts to follow on social media and most recently served as President/CMO of Decipher before its acquisition by FocusVision in 2014. Kristin also founded Women in Research, a not-for-profit organization with over 5,000 active community members globally.

Luck joins existing InsightsNow Board members Rich Carone, CEO at Korvis Automation; Simon Chadwick, Managing Partner at Cambiar Consulting and Chairman of the Insights Association; and Dave Lundahl, Founder and CEO of InsightsNow.



Media Contact: Michelle Andre,;  415-577-8634