motivations Archives

Webinar 41: What’s for lunch? Innovation ideas for at home or at school meals

by Shelly Lundahl | Aug 25, 2020 | COVID-19, Webinars

Priorities and behavior adaptations with return to school Presented Sept. 10 Presenters: Sarah Kirkmeyer, Sr. Director Client Partnerships and Ann Bracken, Sr. Director Business Development, InsightsNow Inc. View Here Going back to school this year is...

Uncovering Innovation Opportunities Through Consumer Motivators

by Michelle Andre | Aug 11, 2020 | Blog

How to gain insights into choice drivers during pandemic-related disruption By Greg Stucky, Chief Research Officer, InsightsNow The landscape of our lives has undergone incredible, seemingly...

Webinar 40: Borrowing Playbooks; Developing New Methods for Disruptive Marketing

by Shelly Lundahl | Jul 30, 2020 | COVID-19, Webinars

Learn how blending quantitative techniques into qualitative research helps identify opportunities to disrupt consumers through messaging and positioning. Presented August 20, 2020 Presenters: Kayte Hamilton, Client Partner Director and Charles Rodriguez, Sr....

Webinar 39: Restaurant & Fast Food Behaviors – CLE make Sustainability Trade-offs during COVID.

by Shelly Lundahl | Jul 30, 2020 | COVID-19, Webinars

Presented: August 13 Presenters: Greg Stucky, Chief Research Officer, and Julie Quante, Research Director View Here Most Clean Label Enthusiasts have strong values regarding sustainability and earth friendly practices. Yet they are facing a difficult dilemma when...

Webinar 38: Evolving CLE Shopping Motivations during COVID

by Shelly Lundahl | Jun 29, 2020 | COVID-19, Webinars

Presented July 9 Presenters: Greg Stucky, Chief Research Officer View Here In this session we will look more deeply into what is motivating Clean Label Enthusiasts to start changing their shopping choices. They are moving away from functional shopping and their...